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Chloe Varnfield talks sneaky Google Ads settings and tanking performance

Chloe Varnfield shares sneaky Google settings, Friday mistakes, and Google rep advice that tanked her campaigns — and the hard-won lessons that came after.
Digital PR Strategy in 3 Simple Steps — Whiteboard Friday
In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026. Join her to discover how to analyze competitors, find AI visibility gaps, and secure authoritative brand mentions.
Google leaves door open to ads in Gemini

A senior Google executive says the company is “not ruling out” ads in its Gemini AI app — a notable reversal from denials made just months ago.
Google AI Overviews cut search clicks 42%: Report

Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.
The Dark Side of AI No One Talks About
Is AI helping your SEO or sabotaging it? Discover the hidden risks of LLMs and the practical strategies to protect your brand visibility.
Eight out of ten PMax advertisers are now running CTV ads

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube’s reach to the big screen.
Yahoo adds personalized homepage to its Scout AI search engine

Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.
Meta is passing Europe’s digital taxes directly to advertisers

Meta will start billing advertisers directly for Europe’s digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.
How to get media coverage: A practical guide to pitching journalists

Great coverage starts with a real story. Discover what journalists want, why most pitches fail, and how to stand out in a crowded inbox.

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