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A five-minute video provides more data for an LLM than most blog posts. Here’s how to maximize your brand’s surface area for AI retrieval.

Understand what GEO is, how it’s revolutionizing digital marketing and key strategies to optimize for AI-driven search.

Google is advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.

New insights include total citations, average cited pages, grounding queries, page-level citation activity, and visibility trends over time.

An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies gaps in the facts, descriptions, and links these systems rely on. In contrast, a traditional SEO audit focuses on website rankings and technical health in classic search engines.

Reddit is unifying search with its AI Q&A. It’s goal: to become an end-to-end discovery engine where users finish, not just start, queries.

OpenAI is testing clearly labeled ads inside ChatGPT, marking its first step toward monetizing conversational AI.

Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as search shifts toward AI-generated responses, voice results, and zero-click experiences. While page ranking on Google is still important (for now), success increasingly depends on whether a brand stays visible when an AI system summarizes an answer.

Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.

The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data. Changing with the trends gives brands a competitive edge, if marketing teams handle it correctly.