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SMX Now: The Target bidding apocalypse and how we’ve been here before

Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google’s August 17 Smart Bidding changes
Anthropic adds AI text watermarking to Claude models worldwide

Anthropic says detection tools and documentation are coming, while warning that watermarks can’t confirm authorship or rule out AI use.
AI search performance KPIs every marketer should track
As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward a decade, I never expected traffic and search rank to be part of that conversation.
5 AI Workflows for Local SEO
Struggling to use AI in local SEO without wasted spend or unreliable output? Learn five safe workflows that automate execution while keeping strategy in human hands.
Study: ChatGPT ads appear on 26% of commercial prompts

New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.
Google investigates Merchant Center outage

Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.
The simple way to make your marketing claims 42.9% more believable
A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002 feet. It’s one of those facts that seems fake, but there’s good evidence that it’s true.
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
Google expands Limited Ad Serving policy across all Ads

Google is introducing new qualification criteria based on trust signals, verification and account history.
What is enterprise marketing automation? Features, platforms, and best practices
Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If you’re evaluating platforms or trying to modernize a fragmented stack, this guide covers everything you need to make a confident decision.

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