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Search intent ranks highest, backlinks remain influential, and original research outperforms scaled AI content in perceived ranking impact.

Reva Minkoff explored Google’s target bidding changes and why lessons from a decade ago could help PPC marketers adapt.

Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visitors to the major answer engines climbed from 634 million in Q1 2025 to 904 million in Q1 2026, up more than 40% in a year, according to Wix Studio.

You don’t need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by AI.

How much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a month for a full-service agency program that handles everything for you — with a wide middle in between.

AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.

Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.

See how to audit entity recognition, uncover competitor advantages, and strengthen your brand’s visibility. Join us for the next SMX Now.

A healthy traffic graph can mask lost commercial visibility. Find the signals hiding in your rankings, queries, landing pages, and leads.

Discover how to build site authority in an AI-driven world using off-site campaigns. Learn to utilize off-site signals, enhance LLM visibility, and optimize content ROI.