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Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.

Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.

Digital marketing optimization plays a major role in whether a marketing program grows or remains stagnant. Most teams are running campaigns, tracking metrics, and still scratching their heads, wondering why the pipeline isn’t moving. Honestly? The problem usually comes down to process, not effort.

AI search is pushing indexes beyond relevance, with Bing focusing on facts, attribution, and confidence before answers are generated.

Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited alpha.

In 2007, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One listed the tickets at £188. The other showed a higher price: £233.

Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in AI-generated answers. It’s one of the highest-leverage investments a marketing team can make, and also one of the most commonly mismanaged.

ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.

UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.

Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel content, the pages that actually drive pipeline decisions, such as feature pages, comparison pages, and pricing pages, often go unoptimized and underperform.