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Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control

HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility. HubSpot AEO tracks how a brand appears in AI-generated answers and connects those insights directly to content creation and campaign execution inside the HubSpot ecosystem.

New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.

G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only traditional search performance but also how AI assistants and answer engines mention, cite, and recommend brands.

The case could test whether businesses can use false advertising law to challenge harmful backlink campaigns.

Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.

The bar for B2B SEO tools has shifted. SEO strategy is no longer just about ranking on page one, because buyers are increasingly discovering vendors through AI-generated answers. A strong Google ranking still matters, but so does visibility in AI search, and B2B teams need traffic that’s actually likely to convert.

As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI has been thrown into the mix. But how do you know if your AI search efforts are even working?

Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google’s August 17 Smart Bidding changes

Anthropic says detection tools and documentation are coming, while warning that watermarks can’t confirm authorship or rule out AI use.