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Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change, too. Pardot is a longtime fixture of the B2B landscape, but the lack of development has left many businesses looking for alternatives.

This is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English.

Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.

Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control

HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility. HubSpot AEO tracks how a brand appears in AI-generated answers and connects those insights directly to content creation and campaign execution inside the HubSpot ecosystem.

New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.

G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only traditional search performance but also how AI assistants and answer engines mention, cite, and recommend brands.

The case could test whether businesses can use false advertising law to challenge harmful backlink campaigns.

Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.

The bar for B2B SEO tools has shifted. SEO strategy is no longer just about ranking on page one, because buyers are increasingly discovering vendors through AI-generated answers. A strong Google ranking still matters, but so does visibility in AI search, and B2B teams need traffic that’s actually likely to convert.