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Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell teams.

When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely influences strategy. In practice, that assumption doesn’t hold up.

LinkedIn’s Off-Platform event ads, lets marketers promote external events in-feed and drive registrations to their own sites by May 6.

AI can verify claims, but it won’t choose the conclusions that benefit your business. Learn how framing turns proof into preference.

Unlock higher brand visibility, more topical authority, and increased discoverability with a unified PR and SEO strategy. Learn how to break down silos, align your goals, and maximize your brand reach with practical tips.

Google Ads Liaison reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.

A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.

Ready to learn how to “vibe code” custom SEO tools using ChatGPT and Google Colab? Gus Pelogia shares 5 automation ideas, including entity tracking and hreflang matching, to save you time.

AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate vendors, and build shortlists, visibility inside AI answers is no longer a vanity metric. If AI engines aren’t citing your brand, you’re missing influence at the exact moment buyers are forming opinions.

ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.