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Google says it’s aware of weak ‘best of’ lists and said it ‘works to combat that kind of abuse’ in Search and Gemini.

New Semrush data shows human-written pages dominate top Google rankings, while AI content appears in lower Page 1 positions.

AI-referred traffic has increased by 600% since January 2025, and marketers are racing to understand what that means for brand discovery. For teams seeking clarity on how AI impacts brand and pipeline means investing in new tools like Profound or Athena AI for Answer Engine Optimization (AEO).

Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email; then blogging; then search engines. Now, with the rise of AI comes the question, “Is AI killing web traffic?” — But the curiosity is actually warranted.

Learn how to build a Reddit brand strategy for AI search. Victory Umurhurhu explains how to navigate Reddit communities to boost visibility and build audience trust.

ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.

Customers are overwhelmed and teams are burned out. Here’s how to use AI to simplify decisions and improve marketing performance.

Email deliverability is cumulative, and AI email deliverability optimization works by reinforcing the sending behaviors that mailbox providers already measure over time. Mailbox providers evaluate authentication alignment, complaint rates, engagement patterns, and unsubscribe behavior across domains. In 2024, Gmail and Yahoo formalized stricter requirements for bulk senders, reinforcing a core principle: inbox placement depends on authentication, permission, and recipient behavior working together.

Google Ads experiments now auto-apply winning variants by default, a time-saver with guardrails, but one that can miss metrics you didn’t think to track.

Bing is testing a double-rowed sponsored product carousel that could hand Microsoft Shopping advertisers a significant visibility boost.