Macro URL

Google Ads API v25.1 adds new tools for lift measurement, benchmarking, brand sentiment, and loyalty reporting.

Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.

Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.

The update will take a few days to roll out.

Traffic swings, attribution gaps, and unexpected citation patterns offer a clearer picture of how AI Overviews affect organic search.

Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form, at a lower cost per lead. The campaign aimed and succeeded at going far beyond the vanity KPI of “people liked it.” It created an actual pipeline.

We’ve dropped the final speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.

Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.

ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.