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Measuring AI search like SEO? Learn what to track instead: visibility, recommendations, bot access, citations, and off-site signals that drive real value

After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust. The difference isn’t the software nor the budget, but the quality of the administration behind it.

If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers now use answer engines, and more than 70% rely on it to ask questions and gather information. That means a growing share of discovery occurs within AI tools and before users click through to websites.

As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure visibility within AI-generated answers. But, as budgets tighten, new AI visibility features emerge, and integration demands increase, many teams are actively seeking alternatives to Profound AI.

A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history, support conversations, and for some, health information or payment data, too.

Knowing how to rank in search engines and how to rank in AI search results are two different games now.

Is AI search making your SEO strategy harder to scale? Meet MozCon NYC 2026’s final speakers and learn AI, content, local SEO, and agent-ready frameworks you can use now.

How do you assess YouTube keyword opportunity? Phil Nottingham shares three unique metrics for evaluating search demand, competition, and value.

If you want to know how to get indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other articles on this topic conflate “getting indexed by” with “showing up in” ChatGPT — and they are not the same thing. Getting indexed by ChatGPT means OpenAI’s search crawler discovered your page and stored it in OpenAI’s proprietary index (about which very little is publicly known). Showing up in ChatGPT means your content appeared in an answer, which can happen via that index or via a live web fetch triggered by a user’s query.

AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one in five Google searches produced an AI-generated summary, with 88% of those summaries citing three or more sources. Bain’s 2025 research found that roughly 80% of consumers rely on zero-click results in at least 40% of their searches.