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Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.

Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.

TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.

Now these are available on Google Search in India, Australia, Canada, and the UK.

Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.

Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.

This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don’t miss out.

Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.

Navigate the industry’s maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.

What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.