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Google tests channel prioritization controls for Performance Max

Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.
AI visibility has two jobs: Execute SEO and mobilize the organization

Getting cited by AI isn’t enough. Discover why winning recommendations requires cross-functional action beyond SEO and website optimization.
Local SEO That Actually Works: Some Assembly Required (AI Not Included)
Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.
ChatGPT Ads adds automated bidding, platform targeting

ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.
Google expands Local Services Ads categories ahead of migration

Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.
Should We Stop Writing With AI?
Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.
Google working on fix for broken favicons in Google Search
The issue started earlier this week and today, Friday, Google has confirmed it is a bug on its end.
Duane Forrester: AI is rewriting SEO, but the mission is the same

AI is forcing SEO to evolve fast, but Duane Forrester says success still comes from serving users, building trust, and learning continuously.

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