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Posted in ChatGPT Marketing News PPC

ChatGPT ads expand with self-serve buying

How to get cited by ChatGPT: The content traits LLMs quote most

ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.

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Posted in google Google Shopping Google Shopping Ads Google: SEO Marketing News SEO

Google expands UCP checkout to main search shopping results

UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.

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Posted in Marketing

Product SEO: 8 Strategies That Drive Demand for B2B & SaaS

Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel content, the pages that actually drive pipeline decisions, such as feature pages, comparison pages, and pricing pages, often go unoptimized and underperform.

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Posted in Marketing

How to Pitch To Speak at MozCon London 2026

Thinking of pitching for MozCon London 2026? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.

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Posted in ai-hidden Artificial Intelligence Marketing

Our Vision for Building an Open Ecosystem for the Agent Era

For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been building it to do the work for them – through agents that qualify leads, resolve tickets, save deals, and drive outcomes across the business. That’s why we call HubSpot an agentic customer platform.

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Posted in Marketing

Keyword clustering: How to create a strategy for topic authority in 2026

As a content writer with over 7 years of SEO experience, I can confidently say that keyword clustering is a critical technique—even in a world where the SEO landscape has changed significantly.

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Posted in Marketing News SEO

Ask.com shuts down after over 25 years

The turn down web page says, “Jeeves’ spirit endures.”

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Posted in AEO Product Launch Marketing

AEO prompt tracking for marketing teams

You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying question and your brand doesn’t appear in the answer, traditional rank tracking can’t tell you that. AEO prompt tracking helps you measure brand visibility within AI-generated answers by monitoring whether (and how) your brand gets cited when real AI prompts are run across the engines your audience is actually using. For marketing leaders, SEO managers, and demand gen teams, it’s the measurement layer that closes the gap between “we publish great content” and “we can prove AI search drives pipeline.”

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Posted in google Marketing News PPC

Google Analytics introduces Task Assistant

GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.

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Posted in Google Ads Marketing News PPC

Google Ads adds “Association” metric to Brand Lift Studies

In Google Ads automation, everything is a signal in 2026

Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.

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