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Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.

This too is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English, like we saw with 3.7.

Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google’s ad exchange.

Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase your domain rating — has become a new game that doesn’t play by the same rules.

Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could cite for a project, the source list would look like this: Gartner, McKinsey, peer-reviewed paper, then … John Smith on LinkedIn?

This change is happening on February 17, 2027 and will result in a change in total impressions.

Your crawler can find the symptom. Your audit needs to explain the cause, why it matters, and what should happen next.

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year.

New findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.

After a few months of slowing rolling out these features, everyone should soon have access to them.