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This change is happening on February 17, 2027 and will result in a change in total impressions.

Your crawler can find the symptom. Your audit needs to explain the cause, why it matters, and what should happen next.

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year.

New findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.

After a few months of slowing rolling out these features, everyone should soon have access to them.

This behavior pushes down the core search results and gives you an AI Mode type of experience within the main Google Search interface.

Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.

If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that traffic isn’t materializing. The reason is usually the gap between an AEO mention and an AEO citation, and if you’re measuring the wrong one, you’re missing most of the picture.

Google’s Demand Gen tools aim to shorten the path from discovery to conversion while making it easier to scale creative across campaigns.

Google’s spam update caused exceptional search disruption, with dramatic ranking losses across 20 industries, according to SE Ranking data.