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OpenAI adds CPC ads to ChatGPT

OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture intent and measure ROI.
Google Ads adds app consent diagnostics to improve privacy performance

Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.
AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility
Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors. The same research found that buyers start with an average of 7.6 potential vendors and narrow this to 3.5 before making their final decision.
How To Make Your Brand Discoverable in AI Search
Struggling to make your brand visible in AI search as old SEO tactics fade? Learn a proven blueprint to earn citations, build authority, and grow AI visibility fast today.
The hidden ‘bland tax’ that could erase your brand from AI search

Visibility now hinges on being chosen by AI, as authority, unique insights, and consistent signals determine which brands make the cut.
Google adds AI-qualified call leads to improve measurement

Google uses AI to qualify call leads, helping advertisers optimize for real conversions instead of call length.
The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing
GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is guaranteed. According to Datos’s State of Search report, Q4-2025 saw some interesting changes. For the first time, AI tools had a consistent 1.31% to 1.34% of visits in the U.S. In previous quarters and reports, traffic to AI tools was growing. This stability in traffic suggests that AI search tools may have found their place in the wider search landscape. ![Free AEO Grader: See Your Brand's Visibility in Answer Engines [Free Tool]](https://no-cache.hubspot.com/cta/default/53/d4233c10-60b6-46d7-9852-c71dde8507b6.png)
YouTube & Discover political ad rules updated

Google clarifies election ads are exempt from placement rules but still follow Google Ads policies.
Google tests video ads in local search results

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

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