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Posted in google Google Ads Marketing News PPC

Google Ads to show ads in the top ads position, also in the bottom ads position

GoogleAds_1920

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

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Posted in Marketing News SEO

DOJ unveils plan to end Google’s illegal search monopoly

The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here’s everything you need to know.

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Posted in Marketing News SEO

U.S. search ad revenues surged to $102.9 billion in 2024

Digital advertising

Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

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Posted in Marketing Opinion SEO

The best affiliate networks by need and use case

The best affiliate networks by need and use case

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.

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Posted in Apple Marketing News PPC

Apple rebrands Search Ads as Apple Ads

Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.

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Posted in Marketing News PPC TikTok video

TikTok Ads introduces new exclusion lists

TikTok SEO: The ultimate guide

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.

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Posted in Google Ads Marketing News PPC

Google sends personalized growth plans to advertisers, pushing AI-driven solutions

Google Ads logo on smartphone

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests.

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Posted in google Marketing News PPC

Google’s anti-privacy bill push sparks outrage among advertisers

Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.

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Posted in Google Shopping Ads Marketing News PPC

Temu pulls its U.S. Google Shopping ads

Google shopping ads

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

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