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Posted in Google Ads Marketing News PPC

Google Ads expands Checkout on Merchant to Demand Gen campaigns

Your guide to Google Ads Smart Bidding

Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.

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Posted in Marketing News SEO YouTube

YouTube is testing AI Overviews in its search results

YouTube

YouTube’s AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?

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Posted in google Marketing News PPC Shopify

Shopify’s checkout overhaul means it’s time to migrate your Google Tags

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.

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Posted in Google Ads Marketing News PPC

Google Ads introduces tree table views for enhanced reporting

How to expand from paid social into Google Ads

Google Ads’ new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.

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Posted in google Marketing News PPC

Google Ad spend continues to outpace traffic volume: Report

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.

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Posted in google Google Ads Marketing News PPC

Google Ads to show ads in the top ads position, also in the bottom ads position

GoogleAds_1920

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

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Posted in Marketing News SEO

DOJ unveils plan to end Google’s illegal search monopoly

The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here’s everything you need to know.

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Posted in Marketing News SEO

U.S. search ad revenues surged to $102.9 billion in 2024

Digital advertising

Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

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Posted in Marketing Opinion SEO

The best affiliate networks by need and use case

The best affiliate networks by need and use case

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.

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