Recent Posts
The New (AI) SEO Playbook — Whiteboard Friday
Discover how AI is changing the top-of-funnel SEO playbook. Learn four new strategies to adapt to AI search, build third-party citations, and measure success effectively.
Scrunch vs Ahrefs: AI visibility tracking comparison
Scrunch and Ahrefs Brand Radar both track brand visibility in AI answers, but they solve different problems. Scrunch is purpose-built for AEO: it monitors AI citations, audits AI crawlability, and actively optimizes how AI bots experience your site. Ahrefs Brand Radar is an add-on to the broader Ahrefs SEO platform, built for teams that want AI visibility alongside traditional search data, backlinks, and web mentions in one place.
The “TikTokification” of Search: Why the Creator Model Is Replacing the Ranking Model
Your rankings are holding. Your traffic isn’t. The problem isn’t your SEO. It’s the model. Here’s how search is adopting creator platform logic.
AI SEO tools small businesses actually use
AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive. Yet most small businesses are trying to figure out which AI tools are actually worth their time and which ones are necessary, especially when there is an abundance of tools promising to solve every problem imaginable. The good news is that AI is available in just about every tool.
Do backlinks matter for AEO (answer engine optimization)?
Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast. As AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews become primary discovery surfaces, content and SEO teams are asking the right question: is there a relationship between backlinks and AEO, or is it time to rethink the entire authority playbook?
SEO tools for SaaS: 13 best options to scale your content ops
B2B SaaS businesses achieve an average ROI of 702% from SEO, yet most teams are still using a SaaS SEO tool stack built for a different era of search.
The top content formats & types that earn AI search citations
There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink ranking and, just as crucially, learn how to write for AI search rather than just for a list of blue links.
CRM data migration: A practical process overview
CRM data migration is the process of moving data, workflows, and assets from one CRM to another. It matters because your CRM is the operational backbone of your revenue team, and when the data inside it is wrong, every process built on top of it breaks too.

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