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Study: ChatGPT ads appear on 26% of commercial prompts

New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.
Google investigates Merchant Center outage

Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.
The simple way to make your marketing claims 42.9% more believable
A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002 feet. It’s one of those facts that seems fake, but there’s good evidence that it’s true.
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
Google expands Limited Ad Serving policy across all Ads

Google is introducing new qualification criteria based on trust signals, verification and account history.
What is enterprise marketing automation? Features, platforms, and best practices
Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If you’re evaluating platforms or trying to modernize a fragmented stack, this guide covers everything you need to make a confident decision.
The SEO’s Guide to Agentic Commerce — Whiteboard Friday
In the latest episode of Whiteboard Friday, Miracle Inameti-Archibong explains how to optimize your website for agentic commerce using Markdown, product feeds, structured data, and MCP.
HubSpot AEO vs. Scrunch: Which tool fits your workflow?
If you’re evaluating answer engine optimization tools, here’s the short version: HubSpot AEO is an insight-to-execution platform that connects AI visibility data directly to your CRM and content workflows. Scrunch is a focused monitoring and benchmarking tool that excels at multi-engine tracking and competitive share-of-voice analysis.
Google to auto-upgrade automatically created assets to AI Max

Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.
New Google help doc details Deal Ends annotations for Shopping ads

A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.

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