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See how to audit entity recognition, uncover competitor advantages, and strengthen your brand’s visibility. Join us for the next SMX Now.

A healthy traffic graph can mask lost commercial visibility. Find the signals hiding in your rankings, queries, landing pages, and leads.

Discover how to build site authority in an AI-driven world using off-site campaigns. Learn to utilize off-site signals, enhance LLM visibility, and optimize content ROI.

Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.

This too is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English, like we saw with 3.7.

Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google’s ad exchange.

Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase your domain rating — has become a new game that doesn’t play by the same rules.

Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could cite for a project, the source list would look like this: Gartner, McKinsey, peer-reviewed paper, then … John Smith on LinkedIn?

This change is happening on February 17, 2027 and will result in a change in total impressions.

Your crawler can find the symptom. Your audit needs to explain the cause, why it matters, and what should happen next.