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ChatGPT Ads adds automated bidding, platform targeting

ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.
Google expands Local Services Ads categories ahead of migration

Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.
Should We Stop Writing With AI?
Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.
Google working on fix for broken favicons in Google Search
The issue started earlier this week and today, Friday, Google has confirmed it is a bug on its end.
Duane Forrester: AI is rewriting SEO, but the mission is the same

AI is forcing SEO to evolve fast, but Duane Forrester says success still comes from serving users, building trust, and learning continuously.
AEO audit tools — the best options on the market
AEO audit tools have become essential for any team that needs to know whether answer engines are citing their brand, and whether those citations are accurate. While traditional SEO audits track rankings and crawl health, AEO audit tools measure answer engine visibility across the platforms where buyers now get direct recommendations. For SEO managers, content strategists, and growth marketers, this is the new measurement layer most teams don’t have in place yet.
How to write a CRM RFP (with free template)
CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there’s a $200K line item with no defined ROI. By the time procurement gets involved, you’ve got four vendors, three opinions, and zero consensus.
Announcing The New Website Money Leak Scorecard
Your online presence should do more than simply exist, it should help people understand who you are, trust what you offer, and take the next…


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