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AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.

Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.

See how to audit entity recognition, uncover competitor advantages, and strengthen your brand’s visibility. Join us for the next SMX Now.

A healthy traffic graph can mask lost commercial visibility. Find the signals hiding in your rankings, queries, landing pages, and leads.

Discover how to build site authority in an AI-driven world using off-site campaigns. Learn to utilize off-site signals, enhance LLM visibility, and optimize content ROI.

Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.

This too is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English, like we saw with 3.7.

Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google’s ad exchange.

Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase your domain rating — has become a new game that doesn’t play by the same rules.

Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could cite for a project, the source list would look like this: Gartner, McKinsey, peer-reviewed paper, then … John Smith on LinkedIn?