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Posted in ChatGPT Marketing News PPC

Study: ChatGPT ads appear on 26% of commercial prompts

New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.

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Posted in google Marketing News PPC

Google investigates Merchant Center outage

Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.

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Posted in Marketing Marketing Psychology

The simple way to make your marketing claims 42.9% more believable

A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002 feet. It’s one of those facts that seems fake, but there’s good evidence that it’s true.

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Posted in ChatGPT Marketing News PPC

ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads

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Posted in google Marketing News PPC

Google expands Limited Ad Serving policy across all Ads

Google is introducing new qualification criteria based on trust signals, verification and account history.

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Posted in Marketing Marketing Automation

What is enterprise marketing automation? Features, platforms, and best practices

Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If you’re evaluating platforms or trying to modernize a fragmented stack, this guide covers everything you need to make a confident decision.

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Posted in Marketing

The SEO’s Guide to Agentic Commerce — Whiteboard Friday

In the latest episode of Whiteboard Friday, Miracle Inameti-Archibong explains how to optimize your website for agentic commerce using Markdown, product feeds, structured data, and MCP.

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Posted in Competitive Analysis Marketing

HubSpot AEO vs. Scrunch: Which tool fits your workflow?

If you’re evaluating answer engine optimization tools, here’s the short version: HubSpot AEO is an insight-to-execution platform that connects AI visibility data directly to your CRM and content workflows. Scrunch is a focused monitoring and benchmarking tool that excels at multi-engine tracking and competitive share-of-voice analysis.

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Posted in Google Ads Marketing News PPC

Google to auto-upgrade automatically created assets to AI Max

Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.

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Posted in Google Ads Marketing News PPC

New Google help doc details Deal Ends annotations for Shopping ads

A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.

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