Recent Posts

Posted in Generative Engine Optimization (GEO) Marketing Opinion SEO

How to integrate GEO with SEO

How to integrate GEO with SEO

Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.

Continue Reading How to integrate GEO with SEO
Posted in Google Ads Marketing News PPC

Google Ads rolls out channel control for Demand Gen campaigns

Google Ads logo on smartphone

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.

Continue Reading Google Ads rolls out channel control for Demand Gen campaigns
Posted in Ecommerce Generative Engine Optimization (GEO) Marketing News PPC SEO

Generative AI use surging among consumers for online shopping: Report

AI retail traffic

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

Continue Reading Generative AI use surging among consumers for online shopping: Report
Posted in Marketing News PPC Reddit

Reddit adds Hide option for ads across platform

Reddit search

New Reddit feature lets users block specific advertisers from their feeds for at least a year, giving users control over their ad experience.

Continue Reading Reddit adds Hide option for ads across platform
Posted in google Google Assistant Marketing News SEO

Google to replace Google Assistant with Gemini

This change will roll out to most devices except Android 9 or earlier (and some other devices).

Continue Reading Google to replace Google Assistant with Gemini
Posted in Marketing News PPC YouTube

YouTube gives brands and creators new linking tools

The DESCRIBE framework for effective YouTube descriptions

YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.

Continue Reading YouTube gives brands and creators new linking tools
Posted in Core update google Google Algorithm Updates Google: SEO Marketing News SEO

Google March 2025 core update rolling out now

This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out.

Continue Reading Google March 2025 core update rolling out now
Posted in Analytics & Conversion Marketing Opinion PPC SEO Sponsored White Papers & Webinars

How does your landing page performance compare? by Digital Marketing Depot

Are your landing pages converting better—or worse—than your competitors’? See the latest conversion benchmarks by industry.

Continue Reading How does your landing page performance compare? by Digital Marketing Depot