Recent Posts

Posted in google Marketing News PPC

Google Nano Banana 2 promises smarter, faster image generation

Google rolls out new AI image model with real-time web grounding, cleaner in-image text, and 4K outputs — built for ads and Search.

Continue Reading Google Nano Banana 2 promises smarter, faster image generation
Posted in Marketing News OpenAI PPC

ChatGPT ads expand as more brands and trigger patterns emerge

OpenAI ChatGPT iOS app

Analysis of 1,500+ prompts shows most placements fire on first queries, while terms like ‘best’ and ‘new’ drive commercial intent.

Continue Reading ChatGPT ads expand as more brands and trigger patterns emerge
Posted in Marketing News OpenAI PPC

OpenAI COO says ChatGPT ad rollout will be “iterative”

OpenAI ChatGPT ad platform

OpenAI’s COO says ChatGPT ad rollout will be gradual and privacy-focused, as it tests monetization without compromising user trust.

Continue Reading OpenAI COO says ChatGPT ad rollout will be “iterative”
Posted in Google Ads Marketing News PPC

Google to change budget pacing for campaigns using ad scheduling

Google’s new pacing update could increase monthly spend for ad-scheduled campaigns by pushing budgets harder within allowed run times.

Continue Reading Google to change budget pacing for campaigns using ad scheduling
Posted in Marketing Marketing Experiments

Marketing experiments every growth team should run

Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is foundational to marketing, helping brands reach new customers and gather data that helps facilitate smarter business decisions. Access Now: Free Loop Marketing Landscape Report

Continue Reading Marketing experiments every growth team should run
Posted in Google Ads Marketing News PPC

Google Ad Grants now lets nonprofits optimize for shop visits

How to tell if Google Ads automation helps or hurts your campaigns

You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements.

Continue Reading Google Ad Grants now lets nonprofits optimize for shop visits
Posted in Google Shopping Ads Marketing News PPC

Merchant Center becomes a central video hub as Google auto-imports content

When Google reps push Performance Max before your account is ready

Google’s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.

Continue Reading Merchant Center becomes a central video hub as Google auto-imports content
Posted in Marketing

What We’re Building with Starter Story

 

We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space.

Continue Reading What We’re Building with Starter Story
Posted in Google Ads Marketing News PPC

Google Ads support now requires account change authorization

Auditing and optimizing Google Ads in an age of limited data

Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for results.

Continue Reading Google Ads support now requires account change authorization
Posted in Google Ads Marketing News PPC

What it takes to make demand gen work for B2B and ecommerce

From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales.

Continue Reading What it takes to make demand gen work for B2B and ecommerce