Recent Posts
AI Mode: Features & Ranking — Whiteboard Friday
Analyze early data from Google’s AI Mode in STAT. This study of 40,000 keywords reveals a mere 12% overlap with traditional organic rankings and explores how the verbose, text-heavy nature of AI Mode is shifting the search landscape.
ChatGPT ads spotted and they are quite aggressive

ChatGPT ads are spotted by U.S. users — and they’re appearing on the very first prompt, not after lengthy conversations as some predicted.
Reddit tests AI shopping carousels in search results

Reddit is turning its trusted community recommendations into shoppable product carousels, directly in search results.
8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI (which emerged in the 2010s) is undeniably new terrain.
Content amplification: How to amplify content across every marketing channel
Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this successfully with the best ROI will focus on amplification, not just copy/paste repurposing.
Google Ads shows PMax placements in “Where ads showed” report

Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.
Paid search click share doubles as organic clicks fall: Study

Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.
Social media schedulers: Our top picks for growing businesses
If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it needs to be. A social media scheduler eliminates the chaos of logging into multiple platforms, posting in real-time, and hoping you remembered to hit publish at the right moment — freeing you to focus on strategy instead of logistics.
Only 12% of AI Mode Citations Match URLs in the Organic SERP
Why do only 12% of AI Mode citations match organic SERP URLs? Discover how AI Mode selects sources and how to win visibility beyond rankings.
Google launches more visible links in AI Overviews and AI Mode

These links appear as pop ups as you hover your mouse over them.

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