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Posted in google Marketing News PPC

YouTube & Discover political ad rules updated

How to measure YouTube ad success with KPIs for every marketing goal

Google clarifies election ads are exempt from placement rules but still follow Google Ads policies.

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Posted in Google Ads Marketing News PPC

Google tests video ads in local search results

Google Local Services Ads.

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

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Posted in Marketing

AI & Search Whiteboard Friday Rollup

Did you know there is only a 12% overlap between organic and AI search rankings? Navigate the shift to AI search with these fundamental episodes of Whiteboard Friday from industry experts. Learn about query fan-outs, AI citations, and how to build content workflows that preserve your voice.

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Posted in Marketing

LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility

Struggling to earn LLM citations without a playbook? Discover 10 expert-backed strategies to boost AI visibility and long-term brand impact.

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Posted in Breaking the Blueprint Marketing

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

While many are still skeptical, the global creator economy is expected to reach $1.18 trillion USD by 2032. And for minority creators and entrepreneurs from underrepresented groups, this moment is especially significant.

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Posted in Marketing Microsoft Advertising News PPC

Microsoft makes it easier to import Google PMax campaigns

Microsoft Ads: How it compares to Google Ads and tips for getting started

Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.

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Posted in AI SEO Marketing News SEO

ChatGPT citations reward ranking and precision over length: Study

ChatGPT citations

Heading alignment and narrow answers drive citations, while long, broad content underperforms, study finds.

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Posted in Marketing

The Complete AI Research Workflow: From Prompt Discovery to Content Creation

Is your content strategy ready for the newest evolution of search? Learn an easy 5-step workflow to track AI visibility and optimize your content using Moz Pro’s AI Research toolkit.

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Posted in Core update Google Algorithm Updates Marketing News SEO

March 2026 Google core update more volatile than December — here’s what changed

Google core update-volatility

Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich sources.

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Posted in Marketing News PPC

SMX Now: The automation drift and how to correct course

Join us May 6 for the second SMX Now, featuring Ameet Khabra on how to spot and stop PPC drift before it hurts performance.

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