Recent Posts

Posted in Marketing

LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility

Struggling to earn LLM citations without a playbook? Discover 10 expert-backed strategies to boost AI visibility and long-term brand impact.

Continue Reading LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility
Posted in Breaking the Blueprint Marketing

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

While many are still skeptical, the global creator economy is expected to reach $1.18 trillion USD by 2032. And for minority creators and entrepreneurs from underrepresented groups, this moment is especially significant.

Continue Reading 8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)
Posted in Marketing Microsoft Advertising News PPC

Microsoft makes it easier to import Google PMax campaigns

Microsoft Ads: How it compares to Google Ads and tips for getting started

Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.

Continue Reading Microsoft makes it easier to import Google PMax campaigns
Posted in AI SEO Marketing News SEO

ChatGPT citations reward ranking and precision over length: Study

ChatGPT citations

Heading alignment and narrow answers drive citations, while long, broad content underperforms, study finds.

Continue Reading ChatGPT citations reward ranking and precision over length: Study
Posted in Marketing

The Complete AI Research Workflow: From Prompt Discovery to Content Creation

Is your content strategy ready for the newest evolution of search? Learn an easy 5-step workflow to track AI visibility and optimize your content using Moz Pro’s AI Research toolkit.

Continue Reading The Complete AI Research Workflow: From Prompt Discovery to Content Creation
Posted in Core update Google Algorithm Updates Marketing News SEO

March 2026 Google core update more volatile than December — here’s what changed

Google core update-volatility

Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich sources.

Continue Reading March 2026 Google core update more volatile than December — here’s what changed
Posted in Marketing News PPC

SMX Now: The automation drift and how to correct course

Join us May 6 for the second SMX Now, featuring Ameet Khabra on how to spot and stop PPC drift before it hurts performance.

Continue Reading SMX Now: The automation drift and how to correct course
Posted in google Marketing News PPC

Meta is on track to overtake Google in global ad revenue for the first time

Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together

Meta overtaking Google in ad revenue, reflects a broader shift toward platforms built for automation and measurable performance.

Continue Reading Meta is on track to overtake Google in global ad revenue for the first time
Posted in google Marketing News PPC

Google Ads advertisers report wave of unexplained ad disapprovals

Google Local Services Ads vs. Search Ads- Which drives better local leads?

Unexplained Google Ads disapprovals are disrupting campaigns, raising concerns about lost traffic and wasted spend.

Continue Reading Google Ads advertisers report wave of unexplained ad disapprovals
Posted in Analytics & Conversion Marketing News PPC

Google simplifies Analytics and Ads consent rules

How to use Performance Planner and Reach Planner in Google Ads

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads collects/uses data.

Continue Reading Google simplifies Analytics and Ads consent rules