Macro URL

Is AI search making your brand harder to find? Learn the visibility rules, traps, and checklist to earn citations, trust, and clicks before buyers choose.

I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The missing link is almost always a need for AI search analytics tools.

The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter. But, none of those tools show how a brand shows up when a buyer asks ChatGPT, Perplexity, or Gemini for a recommendation.

Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product, spokesperson, or company name; right now, they’re happening in more places than most teams can track.

Stop getting garbage content from AI! In this episode of Whiteboard Friday, Chima Mmeje shares 7 actionable tips for writing great content with LLMs by leveraging training documents, guardrails, and storytelling.

Struggling to convince your boss to send you to MozCon? Use these proven templates to make a confident, ROI-focused pitch that secures your spot.

Google is turning Ads reporting into a prompt-driven experience, letting advertisers analyse performance with AI-powered dashboards.

The first systematic analysis of Google’s invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.

Advertisers will soon gain automatic access to YouTube engagement data and audiences, without needing to manually connect accounts.

Adthena’s new platform gives advertisers a clearer view of competitors and performance inside ChatGPT’s ads ecosystem.