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Buyers now ask ChatGPT, Gemini, and Perplexity for recommendations before they ever open a search results page, and marketers need a way to see whether their brand shows up in those answers. That’s why Profound vs Semrush for AEO lands on so many shortlists.

The way people search for information is changing. Instead of scrolling through a list of blue links, more users are turning to AI-powered tools like ChatGPT, Google’s AI Overviews, and Perplexity that deliver direct answers to questions.

Claude skills help teams save repeatable workflows as instructions that apply automatically — without pasting a long prompt into every chat. A team writes the workflow once, and Claude applies the skill every time.

Moz partners with Profound to deliver industry-leading SEO metrics and citation data directly inside Profound’s AI marketing platform.

Building an AI agent is a multi-step process. Marketers need to define the agent’s task, connect approved data and tools, and set limits on its actions. Once they master the basics, anyone — marketers, sales reps, or customer teams — can build agents with ease.

Companies without the internal resources or budget to build a dedicated search department still need to know what options exist for running AEO without a large team. Answer Engine Optimization is no longer optional for companies that rely on search to generate leads and revenue. AI Overviews now appear at the top of search results before a single organic listing — and sometimes above paid ads.

Move beyond basic prompt metrics and transform AI visibility data into business priorities. Learn how to evaluate LLM recommendations, track influential citations, and identify key growth opportunities.

When our blog team made the switch to an AI-first writing model in June 2025, my reaction was split. There was excitement on one side: I could see the inefficiencies in our process that AI might actually fix. On the other, anxiety. And while plenty of that anxiety was about the technology itself (how well these tools could actually write, how much we could trust them), my primary concern was my team.

The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined instructions, inputs, and outputs. Claude skills are reusable instruction sets for tasks such as campaign planning, sales call recaps, persona research, content outlining, proposal drafting, and performance reporting. Claude skills save marketers, sales leaders, and revenue teams from rebuilding the same instructions every time a task recurs.

Most teams use AI. Almost none compound it. Eric Siu shows how Single Grain turns repeat work into skills, evals, and loops that improve every week.