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Posted in Google Ads Marketing News PPC

Google tests channel prioritization controls for Performance Max

Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.

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Posted in Enterprise Marketing News SEO

AI visibility has two jobs: Execute SEO and mobilize the organization

AI visibility

Getting cited by AI isn’t enough. Discover why winning recommendations requires cross-functional action beyond SEO and website optimization.

Continue Reading AI visibility has two jobs: Execute SEO and mobilize the organization
Posted in Marketing

Local SEO That Actually Works: Some Assembly Required (AI Not Included)

Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.

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Posted in ChatGPT Marketing News PPC

ChatGPT Ads adds automated bidding, platform targeting

ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.

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Posted in Google Ads Marketing News PPC

Google expands Local Services Ads categories ahead of migration

Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.

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Posted in Marketing

Should We Stop Writing With AI?

Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.

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Posted in Google: SEO Marketing News SEO

Google working on fix for broken favicons in Google Search

The issue started earlier this week and today, Friday, Google has confirmed it is a bug on its end.

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Posted in Marketing News SEO

Duane Forrester: AI is rewriting SEO, but the mission is the same

Duane Forrester-Search Engine Land 20 for 20

AI is forcing SEO to evolve fast, but Duane Forrester says success still comes from serving users, building trust, and learning continuously.

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Posted in AEO Marketing

Peec AI alternatives for AI visibility monitoring in 2026

Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution, and run programs across multiple regions and content workflows.

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Posted in Marketing Marketing Operations

Tech stack consolidation: The business case for unified systems & how to build them

Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems.

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