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ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.

UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.

Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel content, the pages that actually drive pipeline decisions, such as feature pages, comparison pages, and pricing pages, often go unoptimized and underperform.

Thinking of pitching for MozCon London 2026? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.

For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been building it to do the work for them – through agents that qualify leads, resolve tickets, save deals, and drive outcomes across the business. That’s why we call HubSpot an agentic customer platform.

As a content writer with over 7 years of SEO experience, I can confidently say that keyword clustering is a critical technique—even in a world where the SEO landscape has changed significantly.

The turn down web page says, “Jeeves’ spirit endures.”

You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying question and your brand doesn’t appear in the answer, traditional rank tracking can’t tell you that. AEO prompt tracking helps you measure brand visibility within AI-generated answers by monitoring whether (and how) your brand gets cited when real AI prompts are run across the engines your audience is actually using. For marketing leaders, SEO managers, and demand gen teams, it’s the measurement layer that closes the gap between “we publish great content” and “we can prove AI search drives pipeline.”

GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.

Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.