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Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely viewed as a necessary strategy.

Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more

Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on the Google app.

Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send.

AI agents are already browsing your site. Here is Crystal Carter’s five-part framework for agent readiness, from llms.txt and MCP to choosing the right partners.

Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.

Microsoft is tightening AI ad transparency, requiring advertisers to disclose synthetic content, and preserve provenance data

Discover proven strategies for strengthening your brand’s authority in 9 easy steps. From product excellence (featuring Tony’s Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches. Perfect for marketing leaders looking to enhance their brand’s presence and authority across digital channels.

AI isn’t hurting content performance. Dropping proven content strategies is the bigger reason content isn’t delivering, survey suggests.

Amazon is piloting access to ChatGPT Ads through Amazon DSP, letting U.S. advertisers extend campaigns into conversational ads.