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After declaring inbound dead last year, HubSpot is renaming its annual conference to something less limiting.

AI fetcher bots siphon traffic and revenue from publishers, delivering real-time answers that bypass your site and cut referral visits.

Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands reach, engage, and retain customers in an AI-driven world.

A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions. Marketing forecasting connects planned activity to expected outcomes, helping teams understand what performance is likely to look like before campaigns are executed. This approach supports clearer planning, more predictable growth, and stronger alignment between marketing inputs and revenue targets.

Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate performance instead of relying on trust.

Google Ads now helps advertisers scale AI-generated ads faster while maintaining consistent brand voice and creative control.

Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that model is eroding faster than most marketing teams are equipped to move.

We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini.

Google says it’s aware of weak ‘best of’ lists and said it ‘works to combat that kind of abuse’ in Search and Gemini.

New Semrush data shows human-written pages dominate top Google rankings, while AI content appears in lower Page 1 positions.