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Posted in Marketing News PPC

Chloe Varnfield talks sneaky Google Ads settings and tanking performance

Chloe Varnfield shares sneaky Google settings, Friday mistakes, and Google rep advice that tanked her campaigns — and the hard-won lessons that came after.

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Posted in Marketing

Digital PR Strategy in 3 Simple Steps — Whiteboard Friday

In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026. Join her to discover how to analyze competitors, find AI visibility gaps, and secure authoritative brand mentions.

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Posted in google Google Ads Marketing News PPC

Google leaves door open to ads in Gemini

How to use Google Gemini for better SEO

A senior Google executive says the company is “not ruling out” ads in its Gemini AI app — a notable reversal from denials made just months ago.

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Posted in Marketing News News publisher SEO

Google AI Overviews cut search clicks 42%: Report

Google traffic redistribution

Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.

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Posted in Marketing

The Dark Side of AI No One Talks About

Is AI helping your SEO or sabotaging it? Discover the hidden risks of LLMs and the practical strategies to protect your brand visibility.

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Posted in google Marketing News PPC

Eight out of ten PMax advertisers are now running CTV ads

Google TV: What you need to know CTV buying in Google Ads

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube’s reach to the big screen.

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Posted in Marketing News SEO

Yahoo adds personalized homepage to its Scout AI search engine

Yahoo MyScout

Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.

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Posted in Marketing Marketing Psychology

The simple genius behind this long-forgotten Google Chrome ad

We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google.

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Posted in Marketing Meta News PPC

Meta is passing Europe’s digital taxes directly to advertisers

Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together

Meta will start billing advertisers directly for Europe’s digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.

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Posted in Link Building Marketing News SEO

How to get media coverage: A practical guide to pitching journalists

Media coverage relationships

Great coverage starts with a real story. Discover what journalists want, why most pitches fail, and how to stand out in a crowded inbox.

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