Recent Posts
Does Schema Markup Impact SERP Rank?
Is schema markup a direct ranking factor or just good housekeeping? Explore the multi-engine study on structured data, search visibility, and the role of schema in modern local SEO.
The New (AI) SEO Playbook — Whiteboard Friday
Discover how AI is changing the top-of-funnel SEO playbook. Learn four new strategies to adapt to AI search, build third-party citations, and measure success effectively.
Scrunch vs Ahrefs: AI visibility tracking comparison
Scrunch and Ahrefs Brand Radar both track brand visibility in AI answers, but they solve different problems. Scrunch is purpose-built for AEO: it monitors AI citations, audits AI crawlability, and actively optimizes how AI bots experience your site. Ahrefs Brand Radar is an add-on to the broader Ahrefs SEO platform, built for teams that want AI visibility alongside traditional search data, backlinks, and web mentions in one place.
The “TikTokification” of Search: Why the Creator Model Is Replacing the Ranking Model
Your rankings are holding. Your traffic isn’t. The problem isn’t your SEO. It’s the model. Here’s how search is adopting creator platform logic.
AI SEO tools small businesses actually use
AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive. Yet most small businesses are trying to figure out which AI tools are actually worth their time and which ones are necessary, especially when there is an abundance of tools promising to solve every problem imaginable. The good news is that AI is available in just about every tool.
Do backlinks matter for AEO (answer engine optimization)?
Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast. As AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews become primary discovery surfaces, content and SEO teams are asking the right question: is there a relationship between backlinks and AEO, or is it time to rethink the entire authority playbook?
SEO tools for SaaS: 13 best options to scale your content ops
B2B SaaS businesses achieve an average ROI of 702% from SEO, yet most teams are still using a SaaS SEO tool stack built for a different era of search.

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