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Posted in AI SEO google Marketing Opinion SEO

What 9 months of AI Overview data and 51,000+ tracked events reveal

What 9 months of AI Overview data and 51,000+ tracked events reveal

Traffic swings, attribution gaps, and unexpected citation patterns offer a clearer picture of how AI Overviews affect organic search.

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Posted in Marketing

Running TikTok campaigns with impact — missed opportunities that make all the difference

Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form, at a lower cost per lead. The campaign aimed and succeeded at going far beyond the vanity KPI of “people liked it.” It created an actual pipeline.

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Posted in Marketing

Announcing the Final Batch of Speakers for MozCon London

We’ve dropped the final speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.

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Posted in Google Ads Marketing News PPC

Google Ads will use generative AI to resize Performance Max video ads

Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.

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Posted in ChatGPT google Marketing News PPC

ChatGPT draws more paid clicks from Google than any other top destination

ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.

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Posted in CRM Marketing

CRM for insurance companies: What it does and why it matters

Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone. A CRM for insurance companies helps agencies to manage customer relationships across the policy lifecycle, including follow-up, nurturing, customer service, and renewals.

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Posted in Marketing Marketing Automation

Pardot alternatives: What B2B marketers are choosing now

Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change, too. Pardot is a longtime fixture of the B2B landscape, but the lack of development has left many businesses looking for alternatives.

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Posted in google Google: SEO Marketing News Search features SEO

Gemini 3.7 Flash rolling out in Google Search

This is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English.

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Posted in Google Ads Marketing Opinion PPC

The 4-step roadmap to AI agents for Google Ads

The 4-step roadmap to AI agents for Google Ads

Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.

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