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Visibility now hinges on being chosen by AI, as authority, unique insights, and consistent signals determine which brands make the cut.

Google uses AI to qualify call leads, helping advertisers optimize for real conversions instead of call length.

GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is guaranteed. According to Datos’s State of Search report, Q4-2025 saw some interesting changes. For the first time, AI tools had a consistent 1.31% to 1.34% of visits in the U.S. In previous quarters and reports, traffic to AI tools was growing. This stability in traffic suggests that AI search tools may have found their place in the wider search landscape.

Google clarifies election ads are exempt from placement rules but still follow Google Ads policies.

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Did you know there is only a 12% overlap between organic and AI search rankings? Navigate the shift to AI search with these fundamental episodes of Whiteboard Friday from industry experts. Learn about query fan-outs, AI citations, and how to build content workflows that preserve your voice.

Struggling to earn LLM citations without a playbook? Discover 10 expert-backed strategies to boost AI visibility and long-term brand impact.

While many are still skeptical, the global creator economy is expected to reach $1.18 trillion USD by 2032. And for minority creators and entrepreneurs from underrepresented groups, this moment is especially significant.

Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.

Heading alignment and narrow answers drive citations, while long, broad content underperforms, study finds.