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Google Ads experiments now auto-apply winning variants by default, a time-saver with guardrails, but one that can miss metrics you didn’t think to track.

Bing is testing a double-rowed sponsored product carousel that could hand Microsoft Shopping advertisers a significant visibility boost.

Join us April 1 for the first SMX Now, featuring iPullRank’s presentation: AI Search Picks Winners: Here’s the GEO Strategy Behind It.

AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.

When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing. It took a few humbling ranking losses to a competitor with a lower PA score to make me reconsider.

Is it possible to scale AI content without losing quality? Learn how to build brand affinity, create standout content, and stay visible in AI search.

Our report on Clickout Media’s AI-driven gambling sites vanished from Google after a dubious copyright claim.

Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.

Consistency is key to achieving any goal.

Want to learn to play the piano? Practice consistently. Trying to get in shape for a sibling’s wedding? Exercise and eat healthily consistently. Want your brand to be seen and positioned as the premier choice in its industry by both your target audience and AI? Enter brand optimization.

I’ve spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an ol’ marketer like me, AI content optimization was hard at first. Thankfully, I’ve done a lot of the work, so it doesn’t have to be for you.