Recent Posts

Posted in AEO Marketing

Scrunch vs. Peec AI: Choosing the right AEO tool [2026]

This Scrunch vs. Peec AI comparison evaluates how both tools measure AI answer engine representation across different buyer segments, price points, and feature scopes.

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Posted in Marketing Marketing Psychology

The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were thinking.

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Posted in Marketing

How to Prepare for any SEO Conference, Including MozCon – Whiteboard Friday

Looking to make the most out of attending your SEO conference experience? Discover how the right preparation can boost your team’s strength, energy, and enthusiasm during and after events like MozCon. Whether you’re a seasoned attendee or a first-timer, our guide will ensure you maximize the rewards and make the most of this fast-paced environment. Let’s dive in and make your conference experience truly unforgettable.

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Posted in Artificial Intelligence Creator Economy Marketing

Inside the creator economy’s AI reckoning

 

Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely viewed as a necessary strategy.

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Posted in Marketing News PPC

Matt Van Wagner shares what’s changed, what disappeared and what PPC still gets wrong

Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more

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Posted in google Google: SEO Marketing News Search features SEO

Gemini 3.8 Live powers Google Search Live

Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on the Google app.

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Posted in Email Marketing Marketing Marketing Hub

Enterprise email marketing shortfalls and the upmarket features to avoid them

Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send.

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Posted in Marketing

How To Get Your Website Ready For AI Agents

AI agents are already browsing your site. Here is Crystal Carter’s five-part framework for agent readiness, from llms.txt and MCP to choosing the right partners.

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Posted in Marketing News SEO

Facebook ad costs fall as traffic and lead performance improves: Report

Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.

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Posted in Marketing Microsoft Advertising News PPC

Microsoft Advertising sets rules for AI-generated ads

Microsoft is tightening AI ad transparency, requiring advertisers to disclose synthetic content, and preserve provenance data

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