Recent Posts

Posted in Marketing

AI Mode: Features & Ranking — Whiteboard Friday

Analyze early data from Google’s AI Mode in STAT. This study of 40,000 keywords reveals a mere 12% overlap with traditional organic rankings and explores how the verbose, text-heavy nature of AI Mode is shifting the search landscape.

Continue Reading AI Mode: Features & Ranking — Whiteboard Friday
Posted in Marketing News OpenAI PPC

ChatGPT ads spotted and they are quite aggressive

OpenAI ChatGPT ad platform

ChatGPT ads are spotted by U.S. users — and they’re appearing on the very first prompt, not after lengthy conversations as some predicted.

Continue Reading ChatGPT ads spotted and they are quite aggressive
Posted in Marketing News PPC Reddit

Reddit tests AI shopping carousels in search results

Crawl, walk, run- A smarter Reddit strategy for organic and AI search visibility

Reddit is turning its trusted community recommendations into shoppable product carousels, directly in search results.

Continue Reading Reddit tests AI shopping carousels in search results
Posted in Marketing

8 generative engine optimization best practices your strategy needs

Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI (which emerged in the 2010s) is undeniably new terrain.

Continue Reading 8 generative engine optimization best practices your strategy needs
Posted in Content Marketing Marketing

Content amplification: How to amplify content across every marketing channel

Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this successfully with the best ROI will focus on amplification, not just copy/paste repurposing.

Continue Reading Content amplification: How to amplify content across every marketing channel
Posted in Google Ads Marketing News PPC

Google Ads shows PMax placements in “Where ads showed” report

Why Google Ads auctions now run on intent, not keywords

Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

Continue Reading Google Ads shows PMax placements in “Where ads showed” report
Posted in Marketing News PPC SEO

Paid search click share doubles as organic clicks fall: Study

Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.

Continue Reading Paid search click share doubles as organic clicks fall: Study
Posted in Marketing Social Media Marketing

Social media schedulers: Our top picks for growing businesses

If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it needs to be. A social media scheduler eliminates the chaos of logging into multiple platforms, posting in real-time, and hoping you remembered to hit publish at the right moment — freeing you to focus on strategy instead of logistics.

Continue Reading Social media schedulers: Our top picks for growing businesses
Posted in Marketing

Only 12% of AI Mode Citations Match URLs in the Organic SERP

Why do only 12% of AI Mode citations match organic SERP URLs? Discover how AI Mode selects sources and how to win visibility beyond rankings.

Continue Reading Only 12% of AI Mode Citations Match URLs in the Organic SERP