Category: Instagram

Auto Added by WPeMatico

Posted in Facebook Instagram Marketing Meta PPC video

Meta introduces generative AI video advertising tools

Facebook Meta

Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.

Continue Reading Meta introduces generative AI video advertising tools
Posted in Instagram Marketing Meta Paid Social PPC

Meta expands overlay ads to Instagram Reels

How to do Instagram lead generation

Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels.

Continue Reading Meta expands overlay ads to Instagram Reels
Posted in Apple Facebook Instagram Marketing Meta Paid Social PPC

Apple expands 30% fee on Facebook and Instagram ads globally

Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.

Continue Reading Apple expands 30% fee on Facebook and Instagram ads globally
Posted in Facebook google Instagram Marketing Meta SEO

Meta AI adds Google Search results

Meta AI

Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.

Continue Reading Meta AI adds Google Search results
Posted in Facebook Instagram Marketing Meta Paid Social PPC

Meta advertisers claim sales are down and costs are up due to glitchy automated system

Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Continue Reading Meta advertisers claim sales are down and costs are up due to glitchy automated system
Posted in Instagram Marketing Paid Social PPC

Instagram updates hashtag search to simplify account and post discovery

The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place.
Continue Reading Instagram updates hashtag search to simplify account and post discovery
Posted in Display Facebook Instagram Marketing Meta PPC

Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.
Continue Reading Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Posted in Facebook Instagram Marketing Meta Paid Social PPC Threads

Meta’s ad revenue jump 24% in Q4, exceeding expectations

Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Continue Reading Meta’s ad revenue jump 24% in Q4, exceeding expectations
Posted in Facebook Instagram Marketing Meta Paid Social PPC

Lawsuit: Meta placed ads next to content sexualizing minors

Meta has allegedly been “duping” corporate clients like Walmart by allowing ads to run alongside “clearly illegal” content.
Continue Reading Lawsuit: Meta placed ads next to content sexualizing minors