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Government, enterprise and bank collaboration｜LF Work helps LG Group build digital India

LF Work Partners with Government and ICICI Bank to Launch India’s Next-Gen Digital Entrepreneurship Platform, Driving LG Group’s Strategic Expansion in India Against the backdrop…

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Meta introduces generative AI video advertising tools

Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.

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Facebook Ads 2024 data: Clicks and conversions up, costs down

Facebook’s stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience.

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Apple expands 30% fee on Facebook and Instagram ads globally

Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.

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Meta: Detailed targeting exclusions alert sent to advertisers was an error

Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.

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Meta AI adds Google Search results

Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.

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Meta advertisers claim sales are down and costs are up due to glitchy automated system

Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.

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Facebook launches enhanced full-screen video player with key upgrades

The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.

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Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.

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Meta’s ad revenue jump 24% in Q4, exceeding expectations

Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.

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