Facebook – Macro URL

Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.

Facebook’s stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience.

Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.

Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.

Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.

Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.

The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.

Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.

Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.

Meta has allegedly been “duping” corporate clients like Walmart by allowing ads to run alongside “clearly illegal” content.

Category: Facebook