Category: News
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Veronika Höller talks on a perfectly set-up but poor performing campaign
A “perfect” PPC account delivered zero revenue—until one critical mistake revealed what was really going wrong.
Microsoft Ads expands custom columns to include all conversion metrics
Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.
AI Max vs DSA: Advertisers question control as Google responds
Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.
Microsoft: AI answers need a smarter search index
AI search is pushing indexes beyond relevance, with Bing focusing on facts, attribution, and confidence before answers are generated.
Google Analytics Data API adds cross-channel conversion reporting (alpha)
Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited alpha.
ChatGPT ads expand with self-serve buying
ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.
Google expands UCP checkout to main search shopping results
UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.
Ask.com shuts down after over 25 years
The turn down web page says, “Jeeves’ spirit endures.”
Google Analytics introduces Task Assistant
GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.
Google Ads adds “Association” metric to Brand Lift Studies
Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.
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