Category: News

Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.

YouTube’s AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.

Google Ads’ new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here’s everything you need to know.

Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.