Category: News

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control and cross-device measurement.

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.

Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in 2026.

AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

Google added click-to-call to Vehicle Ads, giving high-intent car shoppers a faster path from search to a live conversation with dealers.

Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products that differ by price or availability.

Google will permit U.S. ads for prediction markets, but only for CFTC-regulated exchanges and certified brokers under strict compliance rules.