Category: News

Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control

New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.

The case could test whether businesses can use false advertising law to challenge harmful backlink campaigns.

Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.

Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google’s August 17 Smart Bidding changes

Anthropic says detection tools and documentation are coming, while warning that watermarks can’t confirm authorship or rule out AI use.

New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.

Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads

Google is introducing new qualification criteria based on trust signals, verification and account history.