Category: News

Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more

Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on the Google app.

Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.

Microsoft is tightening AI ad transparency, requiring advertisers to disclose synthetic content, and preserve provenance data

AI isn’t hurting content performance. Dropping proven content strategies is the bigger reason content isn’t delivering, survey suggests.

Amazon is piloting access to ChatGPT Ads through Amazon DSP, letting U.S. advertisers extend campaigns into conversational ads.

Search intent ranks highest, backlinks remain influential, and original research outperforms scaled AI content in perceived ranking impact.

Reva Minkoff explored Google’s target bidding changes and why lessons from a decade ago could help PPC marketers adapt.

AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.

Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.