Category: News
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ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
Google expands Limited Ad Serving policy across all Ads

Google is introducing new qualification criteria based on trust signals, verification and account history.
Google to auto-upgrade automatically created assets to AI Max

Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.
New Google help doc details Deal Ends annotations for Shopping ads

A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.
Microsoft Advertising adds excluded content terms for Audience Ads

Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad placement.
Google Ads adds Gemini-powered dashboards for real-time insights

Google is turning Ads reporting into a prompt-driven experience, letting advertisers analyse performance with AI-powered dashboards.
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.

The first systematic analysis of Google’s invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
Google Ads to auto-link YouTube channels starting June 10

Advertisers will soon gain automatic access to YouTube engagement data and audiences, without needing to manually connect accounts.
Adthena launches ChatGPT ads intelligence platform

Adthena’s new platform gives advertisers a clearer view of competitors and performance inside ChatGPT’s ads ecosystem.
Veronika Höller talks on a perfectly set-up but poor performing campaign

A “perfect” PPC account delivered zero revenue—until one critical mistake revealed what was really going wrong.

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