Category: SEO

If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa 2017. Remember how that turned out? At first, bloggers and SEOs bristled over these quick-glance summaries at the top of the Google SERPs, fearing they’d steal all our traffic. Eventually, however, we adapted and started optimizing content to get mentioned in them. I believe the same will be true of AI Overviews. I mean, it’s already happening: The internet is now filled with the latest advice on how to get cited in AI Overviews (including this article).

The first systematic analysis of Google’s invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.

A “perfect” PPC account delivered zero revenue—until one critical mistake revealed what was really going wrong.

AI search is pushing indexes beyond relevance, with Bing focusing on facts, attribution, and confidence before answers are generated.

UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.

The turn down web page says, “Jeeves’ spirit endures.”

A month-long test shows AI visibility follows repeatable signals — making it predictable, testable, and open to strategic influence.

LinkedIn’s Off-Platform event ads, lets marketers promote external events in-feed and drive registrations to their own sites by May 6.

AI can verify claims, but it won’t choose the conclusions that benefit your business. Learn how framing turns proof into preference.

As queries grow longer and less keyword-driven, Google’s Search VP says AI is reshaping search intent, monetization, and content visibility.