Category: Paid Social

Facebook’s stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience.

Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.

Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels.

Meta’s new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons.

Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.

Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.

Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.

Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.

Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.

Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.