Category: Marketing Psychology

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Posted in Marketing Marketing Psychology

The simple way to make your marketing claims 42.9% more believable

A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002 feet. It’s one of those facts that seems fake, but there’s good evidence that it’s true.

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Posted in Marketing Marketing Psychology

What happened when 6.8m people were told real Monet art was AI

AI content is polarizing. When users spot that AI was used in art, backlash often follows. So, let’s run a quick experiment.

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Posted in Marketing Marketing Psychology

The simple genius behind this long-forgotten Google Chrome ad

We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google.

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