Category: Google Ads

Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.

This change is happening on February 17, 2027 and will result in a change in total impressions.

Google’s Demand Gen tools aim to shorten the path from discovery to conversion while making it easier to scale creative across campaigns.

Google Ads API Developer Assistant v4.0.0 brings specialized API dev, troubleshooting and reporting tools into AI workflows.

Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.

Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.

Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.

Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.

Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.

A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.