Category: Google Ads

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate performance instead of relying on trust.

Google Ads now helps advertisers scale AI-generated ads faster while maintaining consistent brand voice and creative control.

Google Ads experiments now auto-apply winning variants by default, a time-saver with guardrails, but one that can miss metrics you didn’t think to track.

Google’s Performance Max now includes customer-list exclusions, demographic insights, spend forecasts, and network segmentation.

The EU’s imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.

YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.

A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.

A senior Google executive says the company is “not ruling out” ads in its Gemini AI app — a notable reversal from denials made just months ago.

Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.