Category: Google Ads

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Google Ads expands Checkout on Merchant to Demand Gen campaigns

Your guide to Google Ads Smart Bidding

Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.

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Google Ads introduces tree table views for enhanced reporting

How to expand from paid social into Google Ads

Google Ads’ new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.

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Google Ads to show ads in the top ads position, also in the bottom ads position

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Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

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Google sends personalized growth plans to advertisers, pushing AI-driven solutions

Google Ads logo on smartphone

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests.

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Google partners with Roblox on video ads

The new ad partnership creates access to Roblox’s 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

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Google Ads policy update: More ads, new rules

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Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.

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Google settles $100 Million advertising dispute

How the Google antitrust lawsuit can impact advertisers

Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.

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LinkedIn introduces AI and automation tools to improve ad performance

LinkedIn’s new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort.

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