Category: Google Ads

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How entity-based strategies can contribute to PPC success

How entity-based strategies can contribute to PPC success

Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.

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Posted in google Google Ads Marketing Platforms PPC

Google limits functionality of suspended ads accounts

Google Adwords suspended

Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.

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Google Ads will pause low-activity keywords starting in June

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

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Posted in google Google Ads Marketing PPC

Google adds 6 new AI features for Performance Max

New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.

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Google Chrome IP masking could radically impact search advertising

Data privacy with Google colours

Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.

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Posted in google Google Ads Marketing Paid Social PPC

Google explains why Ad Strength is ‘so important’ as it addresses industry concerns

We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
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Google changes definition of ‘top ads’

A Google spokesperson confirmed that the update was a ‘definitional change’ and would not affect performance metrics.
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Posted in google Google Ads Marketing Paid Social PPC

Disney announces Google partnership as it expands ad platform

Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
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Posted in Google Ads Marketing PPC

Optimizing your Performance Max campaigns with Google Ads, GA4 data

Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential.
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