Category: Google Ads

Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.

Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.

Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.

Google uses AI to qualify call leads, helping advertisers optimize for real conversions instead of call length.

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate performance instead of relying on trust.

Google Ads now helps advertisers scale AI-generated ads faster while maintaining consistent brand voice and creative control.

Google Ads experiments now auto-apply winning variants by default, a time-saver with guardrails, but one that can miss metrics you didn’t think to track.

Google’s Performance Max now includes customer-list exclusions, demographic insights, spend forecasts, and network segmentation.

The EU’s imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.