Category: Opinion

SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.

Organic traffic is falling as AI reshapes search. Here’s how to brief leadership with data, reset expectations, and adapt your SEO strategy for AI visibility.

Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.

AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform.

From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.

From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.

Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next.

GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.

LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.

Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search.