Category: google

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

Google will gradually roll out this change over the coming months.

Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.

After testing this for a month, Google officially rolled out this method to help searchers explore more topics.

Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.

For the first hour or so, the invites to try out AI Mode from Google did not work – but now it does.

Google will however keep working to reward content creators; but not all deserve to rank well at this point.

Now you can programmatically get access to the 24-hour search performance data from the Search Console API.