Category: google
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Shopify’s checkout overhaul means it’s time to migrate your Google Tags

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.
Google Ad spend continues to outpace traffic volume: Report

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.
Google Ads to show ads in the top ads position, also in the bottom ads position

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.
Google Search to redirect its country level TLDs to Google.com

Google will gradually roll out this change over the coming months.
Google’s anti-privacy bill push sparks outrage among advertisers

Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.
Google officially rolls out links in AI Overviews to its own search results

After testing this for a month, Google officially rolled out this method to help searchers explore more topics.
Google vision match vs. traditional search: Early insights on AI shopping tool

Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.
Google AI Mode rolling out to second batch of users now

For the first hour or so, the invites to try out AI Mode from Google did not work – but now it does.
Google: Not all sites will fully recover with future core algorithm updates

Google will however keep working to reward content creators; but not all deserve to rank well at this point.
Google Search Console API gains 24-hour hourly data for past 8 days coming soon

Now you can programmatically get access to the 24-hour search performance data from the Search Console API.
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