Category: google

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Posted in google Marketing PPC

Google cracks down on ad policy violators with harsh new penalties

Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension

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Posted in google Helpful Content Update Marketing SEO

5 things that led to an Google HCU recovery (and 3 that didn’t)

Redefining HCU: 5 things that led to an HCU recovery (and 3 that didn't)

Google’s helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.

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Posted in google Marketing PPC

Google is making a major change to Local Service Ads

Advanced Google Ads tracking for local service companies

Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.

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Posted in google Marketing SEO

The SEO impact of interstitials, before and after

The impact of interstitials before and after

What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.

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Posted in google Marketing SEO

Case study: August 2024 Google core update and a recovery plan

Case study: August 2024 Google core update and a recovery plan

Learn the SEO impact of Google’s August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.

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Posted in google Marketing PPC

Will Google’s defense hold up against DOJ antitrust claims?

Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.

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Posted in google Marketing PPC

Google Ads adds Video Enhancement for Performance Max

Is it time to rethink your current Google Ads strategy?

Google’s Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.

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Posted in google Google Ads Marketing PPC Sponsored White Papers & Webinars

New guide: Improve your Google Ads performance by Digital Marketing Depot

Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.

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Posted in google Marketing PPC

Google wins $1.7B EU antitrust fine appeal

$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.

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Posted in google Marketing PPC

Google adtech antitrust trial: Everything you need to know

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.

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