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Shopify’s checkout overhaul means it’s time to migrate your Google Tags

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.

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Posted in google Marketing News PPC

Google Ad spend continues to outpace traffic volume: Report

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.

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Posted in google Google Ads Marketing News PPC

Google Ads to show ads in the top ads position, also in the bottom ads position

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Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

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Posted in google Marketing News PPC

Google’s anti-privacy bill push sparks outrage among advertisers

Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.

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Posted in google Google: SEO Marketing News Search features SEO

Google officially rolls out links in AI Overviews to its own search results

After testing this for a month, Google officially rolled out this method to help searchers explore more topics.

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Posted in google Google Shopping Marketing Opinion PPC

Google vision match vs. traditional search: Early insights on AI shopping tool

Vision match vs. traditional search: Early insights on Google’s AI shopping tool

Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.

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Posted in google Marketing News Search features SEO

Google AI Mode rolling out to second batch of users now

For the first hour or so, the invites to try out AI Mode from Google did not work – but now it does.

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