Category: google
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Google cracks down on ad policy violators with harsh new penalties
Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension
5 things that led to an Google HCU recovery (and 3 that didn’t)
Google’s helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.
Google is making a major change to Local Service Ads
Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.
The SEO impact of interstitials, before and after
What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.
Case study: August 2024 Google core update and a recovery plan
Learn the SEO impact of Google’s August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.
Will Google’s defense hold up against DOJ antitrust claims?
Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.
Google Ads adds Video Enhancement for Performance Max
Google’s Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.
New guide: Improve your Google Ads performance by Digital Marketing Depot
Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
Google wins $1.7B EU antitrust fine appeal
$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.
Google adtech antitrust trial: Everything you need to know
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
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