Category: google

Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on the Google app.

Reva Minkoff explored Google’s target bidding changes and why lessons from a decade ago could help PPC marketers adapt.

This too is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English, like we saw with 3.7.

This change is happening on February 17, 2027 and will result in a change in total impressions.

After a few months of slowing rolling out these features, everyone should soon have access to them.

This behavior pushes down the core search results and gives you an AI Mode type of experience within the main Google Search interface.

Google said it deploys technical measures against evolving forms of abuse and this is one of those.

The update will take a few days to roll out.

Traffic swings, attribution gaps, and unexpected citation patterns offer a clearer picture of how AI Overviews affect organic search.

ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.