Category: AEO

There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink ranking and, just as crucially, learn how to write for AI search rather than just for a list of blue links.

According to McKinsey, 50% of consumers now use AI-powered search, and more than 70% rely on it to ask questions and gather information. This shift in search behavior means SEO leaders must evolve. Modern workflows need to incorporate Answer Engine Optimization (AEO) strategies so brands can not only rank on page one of Google, but also gain visibility inside AI-generated answers across platforms like Google AI Overviews, ChatGPT, and Perplexity.

Organic search still delivers some of the strongest returns in marketing, and the right content optimization tools make it easier to capture.

As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging a top result on the SERPs. But in the age of answer engine optimization (AEO), search results don’t tell the full story. To gauge success, you need to learn how to track your brand’s presence in AI search — which introduces a new set of metrics, including mentions, citations, and share of voice.

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small but high-intent. Across more than 1,200 publisher and news sites, visitors referred by AI tools signed up at roughly 11 times the rate of search visitors, according to a Microsoft Clarity study.

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI answers too? Scrunch is an AEO specialist built to monitor how your brand appears in AI-generated answers, while Semrush is a traditional SEO platform that added an AI Visibility Toolkit to a stack marketers already use for keyword research, rank tracking, and backlinks.

As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure visibility within AI-generated answers. But, as budgets tighten, new AI visibility features emerge, and integration demands increase, many teams are actively seeking alternatives to Profound AI.

Knowing how to rank in search engines and how to rank in AI search results are two different games now.

If you want to know how to get indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other articles on this topic conflate “getting indexed by” with “showing up in” ChatGPT — and they are not the same thing. Getting indexed by ChatGPT means OpenAI’s search crawler discovered your page and stored it in OpenAI’s proprietary index (about which very little is publicly known). Showing up in ChatGPT means your content appeared in an answer, which can happen via that index or via a live web fetch triggered by a user’s query.

AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one in five Google searches produced an AI-generated summary, with 88% of those summaries citing three or more sources. Bain’s 2025 research found that roughly 80% of consumers rely on zero-click results in at least 40% of their searches.