Category: Advertising
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Microsoft taps Amazon DSP as preferred partner

Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.
Why your Amazon Ads aren’t delivering: 6 critical issues to fix

Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.
Microsoft Advertising introduces Performance Max brand lists

Microsoft’s brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.
Microsoft serving ads for Bing in Google Chrome
Microsoft Ads expands Copilot to more advertisers
Microsoft Copilot updates: New design, image editing tools and video highlights
Microsoft Search and News Advertising revenue up 8%
Upgrade your 2024 B2B marketing game with this powerful ad channel by Cynthia Ramsaran
Attend this webinar to get a jump start into the new year.
The post Upgrade your 2024 B2B marketing game with this powerful ad channel appeared first on Search Engine Land.
Microsoft updates email notification process for ad disapprovals
The tech giant has rolled out changes to give marketers quicker and more detailed information about ad disapprovals.
The post Microsoft updates email notification process for ad disapprovals appeared first on Search Engine Land.
Why this advertiser doesn’t trust Amazon Ads
“Amazon ads take credit for sales that would’ve happened organically!”
The post Why this advertiser doesn’t trust Amazon Ads appeared first on Search Engine Land.

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