Category: Google Analytics

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Posted in Google Analytics Marketing PPC

Google Analytics Report Collections: What you need to know

Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting efficiency.

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Posted in Google Analytics Marketing PPC

Google Analytics simplifies cost data import

Google Analytics 4

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting.

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Posted in Google Analytics Marketing PPC

Google Analytics 4 rolls out cross-property report copying

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Google Analytics 4’s new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.

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Posted in Google Analytics Marketing PPC

Google Analytics enhances remarketing with Customer Match integration

Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.

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Posted in Google Analytics Marketing SEO

How to make the most of GA4 for SEO

How to make the most of GA4 for SEO

Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights.

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Posted in Google Ads Google Analytics Marketing PPC

Hidden Google tool reveals GA4 and Google Ads discrepancies

Google Analytics 4’s Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.

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Posted in google Google Analytics Marketing Platforms PPC

Google Analytics fixes paid search attribution

An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.

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Posted in Analytics & Conversion Google Analytics Marketing PPC

Your guide to Google Analytics 4 attribution

Your guide to Google Analytics 4 attribution

Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.

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Posted in Google Analytics Marketing SEO Technical optimization

5 alternatives to the missing Page Timings report in GA4

Optimizing for page speed: 5 alternatives to the missing Page Timings report in GA4

Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site?

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Posted in google Google Analytics Marketing Paid Social PPC

Reminder – Google is turning off all Universal Analytics services and APIs

Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
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