Category: Snapchat

Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.

Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.

If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023.

For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.

The post Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow appeared first on Search Engine Land.

The new app enables U.S. merchants of all sizes to directly integrate their store and sync catalogs.

The post BigCommerce teams up with Snapchat for a new app appeared first on Search Engine Land.

Amazon isn’t new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech.

The post Snap partners with Amazon for new AR shopping experience appeared first on Search Engine Land.

Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads.

The post Snapchat now offers Dynamic Ads for Travel appeared first on Search Engine Land.

Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat […]

The post Snapchat Ads: How to Get Started appeared first on Social Media Examiner | Social Media Marketing.