Category: Display

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Best of the Bot: Create an SEO plan for a digital marketing agency

A human asks Search Engine Land’s ChatBot to create a content marketing and SEO plan. Here’s the answer.

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Posted in Display Marketing Paid Social PPC

U.S. paid search spend forecast to hit $110 billion in 2023

Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.

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Posted in Display Google Ads Marketing PPC

UK publishers sue Google for $4.2 billion in lost ad revenue

Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.

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Posted in Display Google Ads Marketing PPC

Google updates Ads Policy Requirements

The policies are designed to ensure a safe and positive experience for all Google users.

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Yahoo now has a 25% stake in Taboola

Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.

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