The platform features five major changes aimed at improving the user experience for advertisers.
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A human asks Search Engine Land’s ChatBot to create a content marketing and SEO plan. Here’s the answer.
The post Best of the Bot: Create an SEO plan for a digital marketing agency appeared first on Search Engine Land.
Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.
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Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
The post UK publishers sue Google for $4.2 billion in lost ad revenue appeared first on Search Engine Land.
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
The post PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more appeared first on Search Engine Land.
If policy violations are detected, accounts may be suspended immediately and without prior warning.
The post Google is updating its Display and Video 360 Account Level Suspensions policy appeared first on Search Engine Land.
The program will give publishers an opportunity to monetize their most engaged users.
The post Google is testing new Rewarded Ad Gate beta program for publishers appeared first on Search Engine Land.