Category: Display

The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.

The platform features five major changes aimed at improving the user experience for advertisers.

The post Google launches new Ad Review Centre for AdSense Ad Manager and AdMob appeared first on Search Engine Land.

A human asks Search Engine Land’s ChatBot to create a content marketing and SEO plan. Here’s the answer.

The post Best of the Bot: Create an SEO plan for a digital marketing agency appeared first on Search Engine Land.

Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.

The post U.S. paid search spend forecast to hit $110 billion in 2023 appeared first on Search Engine Land.

Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.

The post UK publishers sue Google for $4.2 billion in lost ad revenue appeared first on Search Engine Land.

If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.

The post PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more appeared first on Search Engine Land.

The policies are designed to ensure a safe and positive experience for all Google users.

The post Google updates Ads Policy Requirements appeared first on Search Engine Land.