Category: Display

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Posted in Display Marketing PPC

Meta announces major audience targeting and insights update

Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.
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Posted in Display Facebook Instagram Marketing Meta PPC

Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.
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Posted in Display Marketing PPC TikTok

TikTok publishes best practice guide for optimal campaign performance

The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.
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Posted in Display Marketing PPC

Best of the Bot: Create an SEO plan for a digital marketing agency

A human asks Search Engine Land’s ChatBot to create a content marketing and SEO plan. Here’s the answer.

The post Best of the Bot: Create an SEO plan for a digital marketing agency appeared first on Search Engine Land.

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Posted in Display Marketing Paid Social PPC

U.S. paid search spend forecast to hit $110 billion in 2023

Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.

The post U.S. paid search spend forecast to hit $110 billion in 2023 appeared first on Search Engine Land.

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Posted in Display Google Ads Marketing PPC

UK publishers sue Google for $4.2 billion in lost ad revenue

Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.

The post UK publishers sue Google for $4.2 billion in lost ad revenue appeared first on Search Engine Land.

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Posted in Display Google Ads Marketing PPC

Google updates Ads Policy Requirements

The policies are designed to ensure a safe and positive experience for all Google users.

The post Google updates Ads Policy Requirements appeared first on Search Engine Land.

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