Category: Instagram Ads

Do you run the same ad creative on Facebook and Instagram? Wondering why your ads aren’t performing as well on Instagram? In this article, you’ll learn how to optimize your Instagram ads for better results. Why Ads on Instagram and Facebook Perform Differently Instagram passed the 1 billion user mark in 2020. This huge milestone […]

The post How to Optimize Your Instagram Ads Creative appeared first on Social Media Examiner | Social Media Marketing.

Do your customers use iPhones? Wondering how you should alter your marketing based on the new Apple privacy updates? In this article, you’ll discover six tips to adjust your marketing activities in response to the data tracking permissions changes coming your way. Why the iOS 14 Update Matters to Marketers There has been a lot […]

The post How Marketers Can Respond to Apple’s iOS 14 Privacy Update appeared first on Social Media Examiner | Social Media Marketing.

Wondering if you’re paying too much to acquire Facebook and Instagram customers? Do you know how much a single customer is worth to your business? In this article, you’ll discover three ways to find your customer lifetime value (LTV) and learn how LTV can inform your marketing efforts. How Establishing Customer Lifetime Value Improves Marketing […]

The post Customer Lifetime Value: How to Calculate LTV for Facebook and Instagram appeared first on Social Media Examiner | Social Media Marketing.

Do you partner with influencers on Instagram? Want to maximize your visibility to their audience? In this article, you’ll discover how to target an influencer’s following with a shared custom audience for Instagram ads. Why Run Your Own Instagram Ads for Influencer Campaigns? Collaborating with influencers on Instagram can bring fresh eyes to your product […]

The post How to Amplify Your Instagram Influencer Campaigns With Ads appeared first on Social Media Examiner | Social Media Marketing.