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The collaboration has been described as “the most significant ad product of the year.”
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The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices.
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The retail giant has attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.
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The retail giant is planning to roll out a new generative AI tool to significantly boost the user experience and increase sales.
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The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.
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Amazon will enable this feature automatically for advertisers, which could lead to additional visibility and purchases.
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The AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes.
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Amazon’s popularity has grown as the starting point for product searches, including those in younger generations.
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