Category: Amazon

Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.

Spotify’s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory.

Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.

Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites.

Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.

TikTok’s Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.

Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.

Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant’s vast data for targeted advertising