Category: TikTok

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.

A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.

See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.

With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.

Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.

TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.

TikTok’s Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.

The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.

We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?

TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.