Category: TikTok
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TikTok introduces a “Series” feature enabling creators to sell premium episodes
Each individual Series can include up to 80 videos, each up to 20 minutes long.
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Biden approved to decide fate of TikTok as US ban nears
The recent spy balloon incident could be a tipping point in the strained relationship between the US and China, leading to the US government taking action due to security concerns.
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Leveraging TikTok’s ad content to get valuable insights on top-performing products
Browse the tool for inspiration or to compare against your own campaigns.
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Social media engagement hits a new low, except for TikTok
Organic engagement and traffic from social networks has been shrinking every year.
The post Social media engagement hits a new low, except for TikTok appeared first on Search Engine Land.
TikTok enhances organic content reach with improved ‘Promote’ features
Promote campaigns were originally launched in 2021 and optimized for video views, site visits, and follows.
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TikTok has a secret “Heating” (cheating?) button
Employees of TikTok and ByteDance are misusing “heating” privileges by boosting the view count of their own and their loved ones’ accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.
The post TikTok has a secret “Heating” (cheating?) button appeared first on Search Engine Land.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
The post Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow appeared first on Search Engine Land.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
The post PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more appeared first on Search Engine Land.
How the TikTok algorithm works: Everything you need to know
We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.
The post How the TikTok algorithm works: Everything you need to know appeared first on Search Engine Land.
TikTok has launched an in-app ecommerce feature
The app is trying to compete with Amazon with a new feature now available in the US.
The post TikTok has launched an in-app ecommerce feature appeared first on Search Engine Land.
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