Category: Microsoft Advertising
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Microsoft Ads expands custom columns to include all conversion metrics
Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.
Microsoft makes it easier to import Google PMax campaigns
Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.
Bing is testing a much larger sponsored product carousel in shopping results
Bing is testing a double-rowed sponsored product carousel that could hand Microsoft Shopping advertisers a significant visibility boost.
Microsoft lets merchants update store names and domains in Merchant Center
Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.
Microsoft launches Publisher Content Marketplace for AI licensing
New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.
Microsoft launches asset-level ad reviews
Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.
Google adds location targeting controls to Demand Gen campaigns
Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.
Microsoft Ads introduces asset-level disapprovals
Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.
Microsoft Advertising advertiser console down
This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.
Microsoft taps Amazon DSP as preferred partner
Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.
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