Category: Microsoft Advertising
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Microsoft Advertising sets rules for AI-generated ads
Microsoft is tightening AI ad transparency, requiring advertisers to disclose synthetic content, and preserve provenance data
Microsoft Advertising rolls out AI Max globally for Search campaigns
Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.
Microsoft Advertising adds excluded content terms for Audience Ads
Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad placement.
Microsoft Ads expands custom columns to include all conversion metrics
Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.
Microsoft makes it easier to import Google PMax campaigns
Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.
Bing is testing a much larger sponsored product carousel in shopping results
Bing is testing a double-rowed sponsored product carousel that could hand Microsoft Shopping advertisers a significant visibility boost.
Microsoft lets merchants update store names and domains in Merchant Center
Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.
Microsoft launches Publisher Content Marketplace for AI licensing
New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.
Microsoft launches asset-level ad reviews
Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.
Google adds location targeting controls to Demand Gen campaigns
Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.
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