Posted in Marketing SEO

Google Search results without SGE jump to 65%, up from 25%

While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.

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Posted in Marketing Platforms PPC TikTok video

TikTok highlights its value to brands and search experience

Tik logo on black background

TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.

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Posted in Marketing Paid Social Platforms PPC Reddit

Reddit eyes potential in search ads following Google traffic gains

Reddit logo on yellow background

Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.

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Posted in Marketing SEO

Google is not about blue links, says ex-CEO Eric Schmidt

Calling AI ‘underhyped,’ Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.

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Posted in Marketing Meta Paid Social PPC

Meta launches AI-powered ad creativity tools

Facebook, Instagram, Meta

Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.

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Posted in Google: SEO Marketing SEO

Google begins enforcement of site reputation abuse policy with portions of sites being delisted

Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.

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Posted in Marketing PPC

A tribute to Mark Irvine

Mark Irvine

Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.

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Posted in google Marketing PPC SEO

Google’s huge search market share loss wasn’t real: Data revised

While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.

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Posted in Marketing SEO

Google unveils new ways to reach streaming audiences

streaming ads

Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)

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Posted in google Marketing PPC SEO

Google, DOJ make closing arguments in antitrust trial

The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.

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