Category: Google: SEO

Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on the Google app.

After a few months of slowing rolling out these features, everyone should soon have access to them.

This behavior pushes down the core search results and gives you an AI Mode type of experience within the main Google Search interface.

Google said it deploys technical measures against evolving forms of abuse and this is one of those.

The issue started earlier this week and today, Friday, Google has confirmed it is a bug on its end.

The update will take a few days to roll out.

This is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English.

UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.

Google credits its new audio and voice models in Gemini 3.1 Flash Live for the expansion.

The March 2026 spam update rolled out in less than a day. Google called it a normal spam update that impacted all languages and locations.