Category: Apple Search Ads
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Apple Ads adds more ad slots to App Store search results
Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.
Apple revamps App Store search layout, emphasizing ads and suggestions
Apple’s App Store search redesign puts ads front and center, potentially boosting visibility for advertisers.
Apple pulls all ads from X amid antisemitic and far-right content concerns
The tech giant is the latest major advertiser to distance itself from X, following IBM’s decision to pause advertising on the platform.
The post Apple pulls all ads from X amid antisemitic and far-right content concerns appeared first on Search Engine Land.
Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip
Google’s lead lawyer “visibly cringed” when the exact figure was accidentally revealed during the federal antitrust trial.
The post Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip appeared first on Search Engine Land.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
The post PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more appeared first on Search Engine Land.
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