Category: Facebook Ads

Do you use Facebook ads? Wondering how to accurately forecast your ad spend? In this article, you’ll discover a simple formula that will help you budget your Facebook ad spend. To learn how to calculate your Facebook ads budget based on your sales goals, read the article below for an easy-to-follow walkthrough or watch this […]

The post How to Budget for Facebook Ads: Forecasting Your Costs appeared first on Social Media Examiner | Social Media Marketing.

Do your customers use iPhones? Wondering how you should alter your marketing based on the new Apple privacy updates? In this article, you’ll discover six tips to adjust your marketing activities in response to the data tracking permissions changes coming your way. Why the iOS 14 Update Matters to Marketers There has been a lot […]

The post How Marketers Can Respond to Apple’s iOS 14 Privacy Update appeared first on Social Media Examiner | Social Media Marketing.

Looking for a process to test Facebook ads? Wondering how to test Facebook ads without blowing your ad spend? In this article, you’ll discover a proven Facebook ad testing method designed for small budgets and discover which metrics will help you identify successful ad components. To learn how to test Facebook ads on a budget, […]

The post Facebook Ad Testing on a Budget: A Proven Method appeared first on Social Media Examiner | Social Media Marketing.

Wondering if you’re paying too much to acquire Facebook and Instagram customers? Do you know how much a single customer is worth to your business? In this article, you’ll discover three ways to find your customer lifetime value (LTV) and learn how LTV can inform your marketing efforts. How Establishing Customer Lifetime Value Improves Marketing […]

The post Customer Lifetime Value: How to Calculate LTV for Facebook and Instagram appeared first on Social Media Examiner | Social Media Marketing.

Want to start using Facebook Business Manager? Wondering how it works for businesses? In this article, you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts, and more. Why Use Facebook Business Manager? The best reason to use Facebook Business Manager is to keep you focused on your work. When you log […]

The post How to Use Facebook Business Manager: A Complete Guide appeared first on Social Media Examiner | Social Media Marketing.

Concerned you’re wasting money on Facebook ads? Wondering which Facebook ads to turn off? In this article, you’ll learn how to identify ads you should stop spending money on. To learn how to reduce wasteful spending on Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video:  #1: Cost Per […]

The post How to Reduce Wasteful Facebook Ad Spending appeared first on Social Media Examiner | Social Media Marketing.

Need to reach a global audience? Wondering how to scale your Facebook ads across countries and languages? In this article, you’ll find tips to optimize your Facebook and Instagram ads campaigns for international audiences. #1: Translate Your Facebook Ads for Local Markets You probably have existing Facebook campaigns that are operating well in one country […]

The post How to Use Facebook Ads to Reach Global Markets appeared first on Social Media Examiner | Social Media Marketing.

Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? In this article, you’ll discover a process for using Facebook ads to turn leads into paying customers. Why Facebook Ads Work to Move People From Lead to Sale Not many local businesses make direct sales online […]

The post Using Facebook Ads to Move Leads Into Sales appeared first on Social Media Examiner | Social Media Marketing.

Wondering how your competition is using Facebook ads? Looking for inspiration for your next ad campaign? In this article, you’ll discover how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram. Why Research Competitor Ads in the Facebook Ad Library? It’s no secret the competition in Facebook […]

The post Facebook Ad Library: How to Model Your Competitors appeared first on Social Media Examiner | Social Media Marketing.

Do you run Facebook dynamic ads to promote your products? Wondering how to improve your results? In this article, you’ll discover how to optimize Facebook dynamic product ads for more sales. Note: This article assumes you know how to properly set up a Facebook dynamic product ad. Read this article for step-by-step instructions. #1: Promote […]

The post Facebook Dynamic Ads: 5 Tips to Drive More Product Sales appeared first on Social Media Examiner | Social Media Marketing.