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LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? In this article, we’ll explore using LinkedIn ads on personal profiles. Why LinkedIn Ads Matter for Personal Profiles LinkedIn has seen tremendous growth in recent years, especially since the COVID-19 pandemic […]

The post LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More appeared first on Social Media Examiner.

LinkedIn Marketing Platforms PPC

LinkedIn shrinks link previews for organic posts

Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.

LinkedIn Marketing PPC video

LinkedIn introduces CTV ads for B2B campaigns

LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.

LinkedIn Marketing Paid Social PPC

LinkedIn Ads launches dynamic UTMs for campaign tracking

Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.

LinkedIn Marketing Microsoft Paid Social PPC

LinkedIn restores service after global outage

More than 48,000 reports of issues have been registered on Downdetector, with users impacted globally.

LinkedIn Marketing Microsoft Paid Social PPC

LinkedIn to sunset lookalike audiences

The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.

LinkedIn Marketing Paid Social PPC

LinkedIn launches sponsored articles

LinkedIn users can read sponsored posts without leaving the platform, potentially leading to increased engagement.

LinkedIn Marketing Microsoft Paid Social PPC X (Twitter)

LinkedIn ad prices surge as advertisers’ X boycott continues

Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023.

Advertising LinkedIn Marketing Microsoft Platforms PPC

Microsoft Search and Advertising revenue up 3% amid ad spend drop

Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.

The post Microsoft Search and Advertising revenue up 3% amid ad spend drop appeared first on Search Engine Land.

Category: LinkedIn