Category: Meta

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Meta: Detailed targeting exclusions alert sent to advertisers was an error

Meta ads

Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.

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Posted in Marketing Meta Paid Social PPC

Meta launches AI-powered ad creativity tools

Facebook, Instagram, Meta

Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.

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Posted in Marketing Meta PPC

Meta ad revenue jumps 27% in Q1 2024

Facebook, Instagram, Meta

Don’t expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.

Continue Reading Meta ad revenue jumps 27% in Q1 2024
Posted in Facebook google Instagram Marketing Meta SEO

Meta AI adds Google Search results

Meta AI

Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.

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Posted in Marketing Meta PPC Threads

Meta could launch Threads ads this year

Meta Threads

Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.

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Posted in Facebook Instagram Marketing Meta Paid Social PPC

Meta advertisers claim sales are down and costs are up due to glitchy automated system

Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Continue Reading Meta advertisers claim sales are down and costs are up due to glitchy automated system
Posted in Marketing Meta Paid Social PPC

Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit

The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.
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Posted in Display Facebook Instagram Marketing Meta PPC

Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.
Continue Reading Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Posted in Facebook Instagram Marketing Meta Paid Social PPC Threads

Meta’s ad revenue jump 24% in Q4, exceeding expectations

Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Continue Reading Meta’s ad revenue jump 24% in Q4, exceeding expectations