Category: PPC

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Posted in Google Ads Marketing News PPC

Google Ads expands Checkout on Merchant to Demand Gen campaigns

Your guide to Google Ads Smart Bidding

Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.

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Posted in google Marketing News PPC Shopify

Shopify’s checkout overhaul means it’s time to migrate your Google Tags

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.

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Posted in Google Ads Marketing News PPC

Google Ads introduces tree table views for enhanced reporting

How to expand from paid social into Google Ads

Google Ads’ new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.

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Posted in google Marketing News PPC

Google Ad spend continues to outpace traffic volume: Report

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.

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Posted in google Google Ads Marketing News PPC

Google Ads to show ads in the top ads position, also in the bottom ads position

GoogleAds_1920

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

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Posted in Apple Marketing News PPC

Apple rebrands Search Ads as Apple Ads

Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.

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Posted in Marketing News PPC TikTok video

TikTok Ads introduces new exclusion lists

TikTok SEO: The ultimate guide

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.

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Posted in Google Ads Marketing News PPC

Google sends personalized growth plans to advertisers, pushing AI-driven solutions

Google Ads logo on smartphone

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests.

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Posted in google Marketing News PPC

Google’s anti-privacy bill push sparks outrage among advertisers

Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.

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Posted in Google Shopping Ads Marketing News PPC

Temu pulls its U.S. Google Shopping ads

Google shopping ads

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

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