Category: PPC

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads

Google is introducing new qualification criteria based on trust signals, verification and account history.

Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.

A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.

Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad placement.

Google is turning Ads reporting into a prompt-driven experience, letting advertisers analyse performance with AI-powered dashboards.

Advertisers will soon gain automatic access to YouTube engagement data and audiences, without needing to manually connect accounts.

Adthena’s new platform gives advertisers a clearer view of competitors and performance inside ChatGPT’s ads ecosystem.

Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.

Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.