Category: PPC

Google is turning Ads reporting into a prompt-driven experience, letting advertisers analyse performance with AI-powered dashboards.

Advertisers will soon gain automatic access to YouTube engagement data and audiences, without needing to manually connect accounts.

Adthena’s new platform gives advertisers a clearer view of competitors and performance inside ChatGPT’s ads ecosystem.

Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.

Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.

Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited alpha.

ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.

GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.

Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.

Google Ads Liaison reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.