Category: PPC

Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control

Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.

Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google’s August 17 Smart Bidding changes

New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.

Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads

Google is introducing new qualification criteria based on trust signals, verification and account history.

Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.

A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.

Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad placement.