Category: PPC

Google clarifies election ads are exempt from placement rules but still follow Google Ads policies.

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.

Join us May 6 for the second SMX Now, featuring Ameet Khabra on how to spot and stop PPC drift before it hurts performance.

Meta overtaking Google in ad revenue, reflects a broader shift toward platforms built for automation and measurable performance.

Unexplained Google Ads disapprovals are disrupting campaigns, raising concerns about lost traffic and wasted spend.

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads collects/uses data.

Google is reviving Data Studio as a simpler hub for analyzing marketing and business data across its ecosystem.

Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI effectively.

Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.