Category: PPC

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.

Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in 2026.

SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.

Google added click-to-call to Vehicle Ads, giving high-intent car shoppers a faster path from search to a live conversation with dealers.

Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products that differ by price or availability.

Google will permit U.S. ads for prediction markets, but only for CFTC-regulated exchanges and certified brokers under strict compliance rules.

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube creators at scale.

SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.