Category: PPC

Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.

The post PPC is a tough game – you have to accept it appeared first on Search Engine Land.

Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.

The post This day in search marketing history: March 18 appeared first on Search Engine Land.

I signed up for “Flight School” and watched the videos so you don’t have to. Here’s what I learned.

The post Twitter launches new ‘Unskippable’ video marketing series appeared first on Search Engine Land.

Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.

The post This day in search marketing history: March 11 appeared first on Search Engine Land.

Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.

The post This day in search marketing history: March 12 appeared first on Search Engine Land.

A change in leadership at Microsoft can be an opportunity for advertisers.

The post Global Head of Microsoft Advertising steps down appeared first on Search Engine Land.

Google had a ‘revolutionary’ chatbot ready two years ago. Now, it’s slowly rushing to put AI into more products. What happened?

The post Why a Google search revolution never happened appeared first on Search Engine Land.

Each individual Series can include up to 80 videos, each up to 20 minutes long.

The post TikTok introduces a “Series” feature enabling creators to sell premium episodes appeared first on Search Engine Land.

Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.

The post This day in search marketing history: March 5 appeared first on Search Engine Land.

Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.

The post This day in search marketing history: March 4 appeared first on Search Engine Land.