Category: PPC
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PPC is a tough game – you have to accept it
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
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This day in search marketing history: March 18
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
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Twitter launches new ‘Unskippable’ video marketing series
I signed up for “Flight School” and watched the videos so you don’t have to. Here’s what I learned.
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This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
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This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
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Global Head of Microsoft Advertising steps down
A change in leadership at Microsoft can be an opportunity for advertisers.
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Why a Google search revolution never happened
Google had a ‘revolutionary’ chatbot ready two years ago. Now, it’s slowly rushing to put AI into more products. What happened?
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TikTok introduces a “Series” feature enabling creators to sell premium episodes
Each individual Series can include up to 80 videos, each up to 20 minutes long.
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This day in search marketing history: March 5
Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.
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This day in search marketing history: March 4
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
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