Category: PPC

Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more

Microsoft is tightening AI ad transparency, requiring advertisers to disclose synthetic content, and preserve provenance data

Amazon is piloting access to ChatGPT Ads through Amazon DSP, letting U.S. advertisers extend campaigns into conversational ads.

Reva Minkoff explored Google’s target bidding changes and why lessons from a decade ago could help PPC marketers adapt.

Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.

Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google’s ad exchange.

This change is happening on February 17, 2027 and will result in a change in total impressions.

Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.

Google’s Demand Gen tools aim to shorten the path from discovery to conversion while making it easier to scale creative across campaigns.

Google Ads API Developer Assistant v4.0.0 brings specialized API dev, troubleshooting and reporting tools into AI workflows.