Category: PPC

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Posted in Google Ads Marketing PPC

PPC is a tough game – you have to accept it

Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: March 18

Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.

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Posted in Marketing PPC Twitter

Twitter launches new ‘Unskippable’ video marketing series

I signed up for “Flight School” and watched the videos so you don’t have to. Here’s what I learned.

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: March 11

Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: March 12

Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.

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Posted in Marketing Microsoft PPC

Global Head of Microsoft Advertising steps down

A change in leadership at Microsoft can be an opportunity for advertisers.

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Posted in google Marketing PPC SEO

Why a Google search revolution never happened

Google had a ‘revolutionary’ chatbot ready two years ago. Now, it’s slowly rushing to put AI into more products. What happened?

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: March 5

Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: March 4

Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.

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