Category: Facebook Advertising
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Meta Q3 earnings: ad revenue declined 4%, but monthly users showing promise
Overall revenue for the company also decreased 4% YoY, but one area showing growth was new daily active users, up 2%.
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5 new updates to Meta call ads
Brands and advertisers who use Meta for lead generation will have new ways to engage with the customers looking for their product or service.
The post 5 new updates to Meta call ads appeared first on Search Engine Land.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
The post Webinar: What ad channels work best for your brand? appeared first on Search Engine Land.
Using lookalike audiences to reverse the marketing funnel and generate quality leads
Lookalike audiences aren’t dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.
The post Using lookalike audiences to reverse the marketing funnel and generate quality leads appeared first on Search Engine Land.
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
The post Search marketers agree: automation the least favorite part of PPC appeared first on Search Engine Land.
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