Category: video
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New YouTube Brand Pulse report tracks every brand mention

YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.
TikTok Ads introduces new exclusion lists

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.
Google partners with Roblox on video ads

The new ad partnership creates access to Roblox’s 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.
The top Super Bowl 2025 ads released before and during the game

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
Google overhauls ad policies for CTV and PETs

Google’s ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.
TikTok takes U.S. ban challenge to the Supreme Court

With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.
Meta introduces generative AI video advertising tools

Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
The future of keyword targeting by Edna Chavira

Leverage your existing search expertise on a new performance marketing platform.
YouTube First Position Ads now available across Display & Video 360

First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.
YouTube Studio adds new website visits goal for promotions

YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.

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