Category: video

Google’s ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.

With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.

Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.

Leverage your existing search expertise on a new performance marketing platform.

First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.

YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.

Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.

Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.

Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.

This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.