Author: Lionel Poizner

First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.

Explore emerging AI trends and practical applications for enhancing digital asset management.

Google is testing a more noticeable ad format, using a taller gray background with labels like ‘Sponsored’ and ‘Promoted results.’

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.

Meta’s data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.

The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.

Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.

Here’s why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions.

Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.

YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.