Author: Lionel Poizner

Posted in google Marketing Search features SEO

Google testing blue visit button for search result snippets

These are really big and visible buttons that may encourage a higher click-through rate from the search results.

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Posted in Marketing Platforms PPC TikTok

TikTok debuts AI-powered ad automation tools

The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.

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Posted in Google: SEO Marketing MarTech Intelligence Reports SEO

New for 2024! Compare 16 top SEO platforms

Whether you’re looking to revamp your SEO strategy, upgrade your toolkit, or stay ahead of industry shifts, this guide has you covered.

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Posted in google Marketing Platforms PPC

Advertisers react to ‘underwhelming’ Google Marketing Live 2024

Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.

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Posted in google Marketing Platforms PPC

Google Marketing Live 2024: Everything you need to know

GML 2024

From creative updates, to immersive shopping ads, to new reporting, here’s a recap of all the AI updates from Google’s annual event.

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Posted in Marketing SEO

Google CEO is ’empathetic’ to content creators Search has wiped out

Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.

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Posted in google Marketing Platforms PPC

Why advertisers can no longer trust Google

Google trust low

Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.

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Posted in Content Marketing PPC SEO TikTok video

TikTok now testing 60-minute video uploads

TikTok

We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?

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