Author: Lionel Poizner

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads

Google is introducing new qualification criteria based on trust signals, verification and account history.

Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If you’re evaluating platforms or trying to modernize a fragmented stack, this guide covers everything you need to make a confident decision.

In the latest episode of Whiteboard Friday, Miracle Inameti-Archibong explains how to optimize your website for agentic commerce using Markdown, product feeds, structured data, and MCP.

If you’re evaluating answer engine optimization tools, here’s the short version: HubSpot AEO is an insight-to-execution platform that connects AI visibility data directly to your CRM and content workflows. Scrunch is a focused monitoring and benchmarking tool that excels at multi-engine tracking and competitive share-of-voice analysis.

Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.

A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.

As more buyers skip search entirely and go straight to ChatGPT, Gemini, or Perplexity for recommendations, marketers are realizing they need a new kind of tool — one that shows them how their brand appears in AI answers and what to do about it. That’s what both HubSpot AEO and Ahrefs Brand Radar are built for. But they take meaningfully different approaches, and the right choice depends almost entirely on what you need to do after you get the data.

What do 50k query fan-outs reveal about LLM bias, brand visibility, and search intent? Explore fresh data on Gemini prompts + download the free raw dataset.

Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad placement.