Category: Ecommerce

New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.

After testing 200,000 items in ChatGPT, Walmart found sharply lower conversions and will use its own integrated shopping experience.

ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI’s first step toward agentic commerce – and it could reshape ecommerce.

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

Whether you’re building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast.

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

This report reveals how AI-driven search is transforming ecommerce and turning more searches into sales.

Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.

Proven strategies to retain high-intent shoppers and boost repeat purchases from our expert-led Shopify experts.

The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.