Category: Ecommerce

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Get ready for 2025 with insights from industry leaders by Edna Chavira

The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.

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Posted in Ecommerce Marketing SEO

How to leverage cosine similarity for ecommerce SEO

Cosine-similarity

Understanding the concept can help you optimize ecommerce content for better alignment with Google’s AI-driven search, boosting visibility.

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Posted in Content Ecommerce Marketing Sponsored White Papers & Webinars

How content is critical to a winning ecommerce strategy by Edna Chavira

MarTech live event

Customers expect fast, tailored journeys. But meeting those expectations takes more than just great products. It requires strategic, adaptable content that truly connects.

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Posted in Ecommerce Local Marketing SEO

FTC finalizes rule to combat fake reviews, testimonials

FTC bans fake reviews, empowering the agency to seek penalties against violators and combat AI-generated deception in online marketplaces.

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Posted in Amazon Ecommerce Marketing Platforms SEO

Amazon tests AI-generated review highlights with U.S. mobile shoppers

The AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes.

The post Amazon tests AI-generated review highlights with U.S. mobile shoppers appeared first on Search Engine Land.

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Posted in Ecommerce Marketing SEO

Ecommerce brand debuts AI-generated product review summaries

Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.

The post Ecommerce brand debuts AI-generated product review summaries appeared first on Search Engine Land.

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Posted in Amazon Ecommerce google Marketing Platforms SEO

50% of product searches start on Amazon

Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.

The post 50% of product searches start on Amazon appeared first on Search Engine Land.

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Posted in Ecommerce Link Building Marketing SEO

6 link building techniques for ecommerce

Combining content-led link building and creative outreach techniques can help you improve your ecommerce site’s SEO performance.

The post 6 link building techniques for ecommerce appeared first on Search Engine Land.

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