Category: Apple

Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.

Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.

An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.

Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.

The tech giant is the latest major advertiser to distance itself from X, following IBM’s decision to pause advertising on the platform.

The post Apple pulls all ads from X amid antisemitic and far-right content concerns appeared first on Search Engine Land.

Google’s lead lawyer “visibly cringed” when the exact figure was accidentally revealed during the federal antitrust trial.

The post Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip appeared first on Search Engine Land.

Microsoft boss Mikhail Parakhin claims that despite offering more money than Google, the company was still turned down by Apple.

The post Microsoft blames Google for Apple rejecting offer to buy Bing appeared first on Search Engine Land.

Learn how your business can reach your target audience with connected TV.

The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on Search Engine Land.

The deal is part of an agreement to stream Major League Soccer games next year.

The post Apple could be building an ad network for live TV appeared first on Search Engine Land.

If you don’t have the time or capacity to use the Apple Search Ads Campaign Management API, the bulk editor may be the solution.

The post Apple Search Ads can now be edited in bulk appeared first on Search Engine Land.