Category: Analytics & Conversion
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Start 2025 with smarter, more impactful email marketing by Edna Chavira
With the new year just weeks away, now’s the time to fine-tune your email marketing strategy
Elevate your data strategy: From cookies to universal consent and preferences by Edna Chavira
See how cookie preferences and first-party data converge to form unified customer profiles.
How to monitor brand visibility across AI search channels
Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts.
Get more out of your webinars and virtual events by Edna Chavira
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
Use AI to supercharge your ABM campaigns by Edna Chavira
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
Compare top marketing automation platforms: A guide for new users and potential upgraders
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
5 KPIs to measure paid media success and 5 to measure business success
Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.
How to use Microsoft Clarity for deeper website analytics
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
First-party data checklist for marketers by Digital Marketing Depot
Start mapping out what a first-party data strategy looks like for your business.
The future of keyword targeting by Edna Chavira
Leverage your existing search expertise on a new performance marketing platform.
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