Category: Platforms

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Posted in Marketing Platforms SEO

Shocker – Sam Altman out at OpenAI in huge CEO change

OpenAI lost confidence in Altman and said new leadership is necessary. OpenAI CTO Mira Murati has been named interim CEO.

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Posted in Marketing Platforms SEO

Revenue, customer growth returns Semrush to profitability in Q3

To continue growing, Semrush has already started testing price increases to maximize the revenue it generates from its users.

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Posted in Marketing Platforms SEO

Ahrefs again calls out Semrush for ‘unethical practices’

Ahrefs seems to believe an article endorsing Semrush over Ahrefs on the Backlinko website may violate FTC’s endorsement guidelines.

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Posted in Marketing Platforms PPC video YouTube

YouTube Spotlight Moments lets brands align ads with cultural moments

The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube.

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Posted in Bing Instagram Marketing Meta Microsoft Platforms SEO

Meta AI assistant uses Microsoft Bing Search results

Whenever a request requires fresh information, Meta’s conversational assistant will ask Microsoft Bing to get the chat answer.

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Posted in google Marketing Platforms PPC Search features SEO

Google CEO on SGE and Search evolution: ‘We’ll get it right’

Sundar Pichai compares the shift to SGE to the shift from desktop to mobile – and believes it won’t blow up Google’s current business model.

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Posted in Marketing Platforms PPC

Instacart IPO: 7 key takeaways for advertisers

Here’s what we learned about Instacart advertising from the company’s S-1 filing, as the company prepares for public trading next month.

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Posted in Amazon Ecommerce Marketing Platforms SEO

Amazon tests AI-generated review highlights with U.S. mobile shoppers

The AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes.

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Posted in Marketing Platforms SEO

Moz debuts new metric, Brand Authority, to measure brand strength

Online brand strength is calculated as a score between 1-100. The metric is meant to capture broad signals of an brand’s influence.

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