Category: Platforms

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Posted in google Google Ads Marketing Platforms PPC

Google launches tool to simplify Enhanced Conversions setup

Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.

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Posted in google Google Ads Marketing Platforms PPC

Google turns off Universal Analytics July 1: What you need to know

Google Analytics 4

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.

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Posted in google Google Analytics Marketing Platforms PPC

Google Analytics fixes paid search attribution

An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.

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Posted in google Google Ads Marketing Platforms PPC

Google Ads launches Brand Recommendations powered by AI

Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.

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Posted in LinkedIn Marketing Platforms PPC

LinkedIn shrinks link previews for organic posts

Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.

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Posted in Google Ads Marketing Platforms PPC

Google to honor new privacy laws and user opt-outs

Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.

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Posted in Marketing Platforms PPC TikTok

TikTok debuts AI-powered ad automation tools

The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.

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Posted in google Marketing Platforms PPC

Advertisers react to ‘underwhelming’ Google Marketing Live 2024

Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.

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Posted in google Marketing Platforms PPC

Google Marketing Live 2024: Everything you need to know

GML 2024

From creative updates, to immersive shopping ads, to new reporting, here’s a recap of all the AI updates from Google’s annual event.

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Posted in google Marketing Platforms PPC

Why advertisers can no longer trust Google

Google trust low

Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.

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