Category: Platforms

Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.

An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.

Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.

Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.

Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.

The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.

Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.

From creative updates, to immersive shopping ads, to new reporting, here’s a recap of all the AI updates from Google’s annual event.

Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.