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Posted in Marketing Platforms PPC TikTok

TikTok debuts AI-powered ad automation tools

The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.

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Posted in google Marketing Platforms PPC

Advertisers react to ‘underwhelming’ Google Marketing Live 2024

Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.

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Posted in google Marketing Platforms PPC

Google Marketing Live 2024: Everything you need to know

GML 2024

From creative updates, to immersive shopping ads, to new reporting, here’s a recap of all the AI updates from Google’s annual event.

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Posted in google Marketing Platforms PPC

Why advertisers can no longer trust Google

Google trust low

Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.

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Posted in Marketing Paid Social Platforms PPC Snapchat

Snapchat outlines Three Es for advanced marketing measurement

Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.

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Posted in Marketing Platforms PPC Reddit SEO

Reddit appoints ex-Googler as first VP of Ads Product

reddit new hire

Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business.

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Posted in google Google Ads Marketing Platforms PPC

Google limits functionality of suspended ads accounts

Google Adwords suspended

Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.

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Posted in google Marketing Platforms PPC

Report: Alphabet still wants to acquire HubSpot

Alphabet Google earnings

Acquisition discussions are reportedly progressing between Alphabet, Google’s parent company, and HubSpot. No deal has yet been reached.

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Posted in Facebook Marketing Meta Platforms PPC

Meta: Detailed targeting exclusions alert sent to advertisers was an error

Meta ads

Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.

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Posted in Marketing Platforms PPC TikTok video

TikTok highlights its value to brands and search experience

Tik logo on black background

TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.

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