Category: News publisher

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Posted in Marketing News News publisher SEO

Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.

Google Discover publishers

The first systematic analysis of Google’s invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.

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Posted in AI SEO Marketing News News publisher SEO

AI bot traffic surged 300%, hitting publishers hardest: Report

AI bot traffic surge

AI fetcher bots siphon traffic and revenue from publishers, delivering real-time answers that bypass your site and cut referral visits.

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Posted in Marketing News News publisher SEO

Small publisher search traffic fell 60% over two years: Data

Traffic shrinking

Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.

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Posted in Marketing News News publisher SEO

Google AI Overviews cut search clicks 42%: Report

Google traffic redistribution

Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.

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Posted in Marketing News News publisher SEO

News publishers expect search traffic to drop 43% by 2029: Report

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.

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Posted in Analytics & Conversion Marketing News News publisher Reddit SEO

Reddit launches Pro tools for publishers

Reddit Pro Tools for Publishers

Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.

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Posted in Marketing News News publisher SEO

AI search engines often make up citations and answers: Study

I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.

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Posted in Generative Engine Optimization (GEO) Marketing News News publisher SEO

As AI scraping surges, AI search traffic fails to follow: Report

AI search crawlers, user agents, and bots

AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%

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Posted in google Google News Google: SEO Marketing News publisher SEO

Google News automated publication pages to start in March

This comes after Google announced in April 2024 that Publisher Center will stop allowing you to add publications manually.

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Posted in Google News Google: SEO Marketing News publisher SEO

Google Publisher Center to stop allowing you to add publications

Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.

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