Category: ChatGPT

ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.

ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.

ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.

OpenAI is laying the groundwork for advertising inside ChatGPT, but early tests suggest it must prove performance and ROI to compete with Google.

OpenAI’s privacy updates let advertisers run personalized ads without accessing users’ chats, keeping targeting safe and privacy-friendly.

A new study reveals which data sources ChatGPT product carousels prefer. Here’s how we analyzed shopping query fan-outs and what we found.

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.

OpenAI confirmed the issue and wrote, “We’re currently experiencing issues.”

OpenAI’s new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.

OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.