Posted in Google: SEO Marketing SEO

Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video

Google said these new crawlers are to “better support crawling of binary data that may be used for research and development.”

Continue Reading Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video
Posted in Marketing Paid Social Platforms PPC Snapchat

Snapchat outlines Three Es for advanced marketing measurement

Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.

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Posted in Google Ads Marketing PPC

How entity-based strategies can contribute to PPC success

How entity-based strategies can contribute to PPC success

Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.

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Posted in Marketing Platforms PPC Reddit SEO

Reddit appoints ex-Googler as first VP of Ads Product

reddit new hire

Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business.

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Posted in google Google Ads Marketing Platforms PPC

Google limits functionality of suspended ads accounts

Google Adwords suspended

Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.

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Posted in Marketing SEO SMX® - Search Marketing Expo & Conference Series

10 reasons to join us at online SMX Advanced next month

Don’t miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.

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Posted in google Marketing Platforms PPC

Report: Alphabet still wants to acquire HubSpot

Alphabet Google earnings

Acquisition discussions are reportedly progressing between Alphabet, Google’s parent company, and HubSpot. No deal has yet been reached.

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Posted in google Google Shopping Ads Marketing PPC

Google Shopping Ads get conversion annotations

Google shopping

Merchants can enable conversion annotations that showcase a product’s popularity directly in Google Shopping ad listings.

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Posted in Facebook Marketing Meta Platforms PPC

Meta: Detailed targeting exclusions alert sent to advertisers was an error

Meta ads

Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.

Continue Reading Meta: Detailed targeting exclusions alert sent to advertisers was an error