Category: YouTube

YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes.

Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content.

First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.

Here’s why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions.

YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.

You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.

Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.

Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.

YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.