Category: YouTube

AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.

YouTube test swaps video titles for AI-generated summaries, forcing taps to see content and raising concerns over accuracy and brand voice.

Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.

YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.

YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.

YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

YouTube’s AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?

YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.