Category: Microsoft

Make sure to consider these key PPC trends as you build out your 2023 search marketing strategies.

The post 3 PPC marketing trends to keep a pulse on in 2023 appeared first on Search Engine Land.

For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.

The post Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow appeared first on Search Engine Land.

If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.

The post PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more appeared first on Search Engine Land.

Microsoft is adding new steps to help prevent scams or deceitful financial promotions on its platform.

The post Microsoft now requires verification for UK Financial Services advertisers appeared first on Search Engine Land.

Overall growth beat expectations, but the post-pandemic, uncertain economy results in a relatively bumpy FY23 Q1.

The post Microsoft FY23 Q1: LinkedIn up 17%, search and news revenue up 11% appeared first on Search Engine Land.

Alphabets Q2 and Microsofts Q4 earnings weren’t quite on target, but not as bad as some may have expected.

The post Alphabet, Microsoft release end of quarter earnings appeared first on Search Engine Land.

The partnership was announced today as part of Netflix’s strategy to drive revenue and offer a lower-cost streaming tier.

The post Netflix, Microsoft partner for ad supported subscription plan appeared first on Search Engine Land.

We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.

The post Search marketers agree: automation the least favorite part of PPC appeared first on Search Engine Land.

Bing aims to drive a modest $25 million in merchandise sales by the fiscal year 2023.

The post Microsoft Bing is building a new retail marketplace appeared first on Search Engine Land.

Microsoft hopes to combine their audience intel and technology with Xandr’s powerful platform of assets.

The post Microsoft, AT&T’s Xandr acquisition complete appeared first on Search Engine Land.