Category: Advertising

Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.

The post Microsoft will only show ads from verified advertisers starting Aug. 1 appeared first on Search Engine Land.

The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.

The post Microsoft Ads to launch UET Insights dashboard with new traffic data appeared first on Search Engine Land.

Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.

The post Meta starts refunding advertisers for overspending glitch appeared first on Search Engine Land.

While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.

The post Search ad conversion rates down, cost per lead up in 2023 appeared first on Search Engine Land.

Amazon merchants may soon be able to create photo and video assets for advertising campaigns.

The post Amazon working on AI tools to generate videos, images for advertisers appeared first on Search Engine Land.

For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.

The post Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow appeared first on Search Engine Land.

If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.

The post PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more appeared first on Search Engine Land.

Learn how your business can reach your target audience with connected TV.

The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on Search Engine Land.