Category: google

At the intersection of privacy and relevant ads are programmatic buys led by first-party data and machine learning.

The post 2 new Google Display & Video 360 audience solutions appeared first on Search Engine Land.

There’s good reason to suspect that Google uses CTR as a ranking factor. Here’s how Google addressed the topic over the years.

The post The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate appeared first on Search Engine Land.

Google’s big search event will focus on how Google is transforming Search to help you make more sense of the world’s information.

The post Google’s Search On event is on Sept. 28 appeared first on Search Engine Land.

Impression Share and Auction Insights data may be incorrect for some advertisers reports.

The post Google addresses Impression Share and Auction Insights reporting issue appeared first on Search Engine Land.

New Discovery ad features should help advertisers get ahead of the holiday season with new assets, reporting, and targeting.

The post Google announces 4 new features for Discovery ad users appeared first on Search Engine Land.

Alphabets Q2 and Microsofts Q4 earnings weren’t quite on target, but not as bad as some may have expected.

The post Alphabet, Microsoft release end of quarter earnings appeared first on Search Engine Land.

A reporting outage in the Google Ads dashboard is causing confusion among advertisers this afternoon.

The post Google Ads, Analytics issue affecting reporting stats appeared first on Search Engine Land.

The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.

The post Google launches Ad Creative Studio to customize video and display ads appeared first on Search Engine Land.

Bounce rate’s back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.

The post Google Analytics 4 adds conversion, bounce rate, and UTM parameters appeared first on Search Engine Land.

Frederick Vallaeys, Co-founder of Optmyzr shows us how to make the most of RSA’s, when it’s our only option.

The post Creating better ads in a world with only RSAs appeared first on Search Engine Land.