Category: google

Alphabets Q2 and Microsofts Q4 earnings weren’t quite on target, but not as bad as some may have expected.

The post Alphabet, Microsoft release end of quarter earnings appeared first on Search Engine Land.

A reporting outage in the Google Ads dashboard is causing confusion among advertisers this afternoon.

The post Google Ads, Analytics issue affecting reporting stats appeared first on Search Engine Land.

The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.

The post Google launches Ad Creative Studio to customize video and display ads appeared first on Search Engine Land.

Bounce rate’s back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.

The post Google Analytics 4 adds conversion, bounce rate, and UTM parameters appeared first on Search Engine Land.

Frederick Vallaeys, Co-founder of Optmyzr shows us how to make the most of RSA’s, when it’s our only option.

The post Creating better ads in a world with only RSAs appeared first on Search Engine Land.

If Google begins to show two or more featured snippets, that can impact your CTR and conversions from Google Search.

The post Google testing new featured snippet layouts appeared first on Search Engine Land.

We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.

The post Search marketers agree: automation the least favorite part of PPC appeared first on Search Engine Land.

Several recent probes from EU regulators may push Google to forego fines in lieu of allowing rival YouTube ads

The post Google offers to show ad rivals on YouTube appeared first on Search Engine Land.

The new policy opens the door for many advertisers who had previously been limited on where they could place their ads.

The post YouTube lifts some restrictions for mastheads ads appeared first on Search Engine Land.

A handful of automated tools from Google will help publishers get a better view of their video inventory.

The post Google launches video health tools to help publisher monetization appeared first on Search Engine Land.