Category: News

After Google announces its latest spam update, a post roast AI Overviews for violating Google’s own spam policies.

AI is rewriting the search playbook. Learn some new rules for SEO, content, and brand strategy in a fractured search landscape.

Amazon’s return abroad — one month after pulling out — follows data showing rivals gained clicks but lost efficiency in its absence.

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.

Advertisers can now spot cross-campaign trends and performance patterns in PMax with a single account-level view.

Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.

YouTube’s AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.

Google Ads’ new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.