Category: News

Auto Added by WPeMatico

Posted in Google Shopping Marketing News PPC

Google launches automatic marketing content extraction

Google will pull information about promotions and products from merchants’ existing marketing materials to display across Search and beyond.

Continue Reading Google launches automatic marketing content extraction
Posted in Google Ads Marketing News PPC video

Google partners with Roblox on video ads

The new ad partnership creates access to Roblox’s 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Continue Reading Google partners with Roblox on video ads
Posted in Marketing Microsoft Advertising News PPC

Microsoft Advertising will start enforcing Consent Mode in May

Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.

Continue Reading Microsoft Advertising will start enforcing Consent Mode in May
Posted in Google Ads Marketing News PPC

Google Ads policy update: More ads, new rules

Google

Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.

Continue Reading Google Ads policy update: More ads, new rules
Posted in Google Ads Marketing News PPC

Google settles $100 Million advertising dispute

How the Google antitrust lawsuit can impact advertisers

Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.

Continue Reading Google settles $100 Million advertising dispute
Posted in Google Ads Marketing News PPC

LinkedIn introduces AI and automation tools to improve ad performance

LinkedIn’s new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort.

Continue Reading LinkedIn introduces AI and automation tools to improve ad performance
Posted in Marketing News PPC

Maximize Conversion Value: Google Ads bidding explained

Maximize Conversion Value Google Ads bidding explained

Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer.

Continue Reading Maximize Conversion Value: Google Ads bidding explained
Posted in Marketing News SEO

Ex-Google exec: Giving traffic to publishers ‘a necessary evil’

In a newly published profile, Google’s Head of Search Elizabeth Reid also said the Google search bar will become less prominent over time.

Continue Reading Ex-Google exec: Giving traffic to publishers ‘a necessary evil’
Posted in Marketing News SEO

How geotagging photos affects Google Business Profile rank: Study

How does geotagging photos affect local SEO? A 10-week study reveals surprising effects on ‘near me’ vs city-based Google ranking.

Continue Reading How geotagging photos affects Google Business Profile rank: Study