Category: News

Auto Added by WPeMatico

Posted in Marketing News PPC

Uber Advertising partners with Instacart to expand CPG reach

Instacart

The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.

Continue Reading Uber Advertising partners with Instacart to expand CPG reach
Posted in Marketing News SEO

Google quality raters now assess whether content is AI-generated

Google E-E-A-T - QRG Guidelines

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.

Continue Reading Google quality raters now assess whether content is AI-generated
Posted in Marketing News PPC TikTok

Advertisers pull back from TikTok, boost Meta amid ban uncertainty

TikTok search

TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta’s platforms.

Continue Reading Advertisers pull back from TikTok, boost Meta amid ban uncertainty
Posted in Google Shopping Marketing News PPC

Google launches automatic marketing content extraction

Google will pull information about promotions and products from merchants’ existing marketing materials to display across Search and beyond.

Continue Reading Google launches automatic marketing content extraction
Posted in Google Ads Marketing News PPC video

Google partners with Roblox on video ads

The new ad partnership creates access to Roblox’s 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Continue Reading Google partners with Roblox on video ads
Posted in Marketing Microsoft Advertising News PPC

Microsoft Advertising will start enforcing Consent Mode in May

Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.

Continue Reading Microsoft Advertising will start enforcing Consent Mode in May
Posted in Google Ads Marketing News PPC

Google Ads policy update: More ads, new rules

Google

Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.

Continue Reading Google Ads policy update: More ads, new rules
Posted in Google Ads Marketing News PPC

Google settles $100 Million advertising dispute

How the Google antitrust lawsuit can impact advertisers

Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.

Continue Reading Google settles $100 Million advertising dispute