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Google Ads adds new reporting for AI Max campaigns
Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.
Facebook ad costs jump 21% in 2025, but still beat Google
Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.
Google AI Mode may become the default Google Search experience “soon.”
Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon.
Google Ads API to switch to a monthly release cycle
Google said its users want more frequent updates and this will result in that.
Apple to launch AI search for Siri in 2026: Report
Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.
LLM traffic converts about the same as organic search: Research
LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.
Google can keep Chrome, but exclusive search deals must end
A federal judge in the DOJ antitrust case ruled that Google must share its search data and end its use of exclusive contracts.
Google’s Danny Sullivan: ‘Good SEO is good GEO’
Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.
Google AI, ChatGPT rarely agree on brand recommendations: Data
Google’s AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.
Google fixes reduced crawling issue impacting some websites
The issue began on August 8, 2025 and is now being resolved. It is unclear what percentage of sites were impacted.
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