Category: News
Auto Added by WPeMatico
TikTok Ads introduces new exclusion lists

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.
Google sends personalized growth plans to advertisers, pushing AI-driven solutions

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests.
Google Search to redirect its country level TLDs to Google.com

Google will gradually roll out this change over the coming months.
Google’s anti-privacy bill push sparks outrage among advertisers

Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.
Temu pulls its U.S. Google Shopping ads

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.
Google officially rolls out links in AI Overviews to its own search results

After testing this for a month, Google officially rolled out this method to help searchers explore more topics.
Uber Advertising partners with Instacart to expand CPG reach

The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.
Google quality raters now assess whether content is AI-generated

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.
Advertisers pull back from TikTok, boost Meta amid ban uncertainty

TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta’s platforms.
Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses

An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.

Recent Comments