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TikTok Ads introduces new exclusion lists

TikTok SEO: The ultimate guide

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.

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Posted in Google Ads Marketing News PPC

Google sends personalized growth plans to advertisers, pushing AI-driven solutions

Google Ads logo on smartphone

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests.

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Posted in google Marketing News PPC

Google’s anti-privacy bill push sparks outrage among advertisers

Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.

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Posted in Google Shopping Ads Marketing News PPC

Temu pulls its U.S. Google Shopping ads

Google shopping ads

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

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Posted in google Google: SEO Marketing News Search features SEO

Google officially rolls out links in AI Overviews to its own search results

After testing this for a month, Google officially rolled out this method to help searchers explore more topics.

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Posted in Marketing News PPC

Uber Advertising partners with Instacart to expand CPG reach

Instacart

The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.

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Posted in Marketing News SEO

Google quality raters now assess whether content is AI-generated

Google E-E-A-T - QRG Guidelines

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.

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Posted in Marketing News PPC TikTok

Advertisers pull back from TikTok, boost Meta amid ban uncertainty

TikTok search

TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta’s platforms.

Continue Reading Advertisers pull back from TikTok, boost Meta amid ban uncertainty