Category: News

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.

Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.

Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.

AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.

Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.

Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.

Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon.

Google said its users want more frequent updates and this will result in that.