Category: Meta

You can now access Ads Preferences from additional pages in the “Why am I seeing this ad?” tool.

The post Meta aims to increase transparency in ad targeting for Facebook and Instagram users appeared first on Search Engine Land.

The changes are the latest effort to build in some after-the-fact privacy protections for Meta’s youngest users.

The post Meta introduces new ad targeting limits for teens appeared first on Search Engine Land.

For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.

The post Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow appeared first on Search Engine Land.

The European Union’s ruling could change the face of Facebook and Instagram’s ad business.

The post EU rules that Meta’s ad practices are illegal appeared first on Search Engine Land.

If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.

The post PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more appeared first on Search Engine Land.

New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings.

The post New Meta privacy updates for teens appeared first on Search Engine Land.

Meta says they have made significant progress and investments into brand safety and suitability controls.

The post Meta earns MRC accreditation for content-level brand safety on Facebook appeared first on Search Engine Land.

Overall revenue for the company also decreased 4% YoY, but one area showing growth was new daily active users, up 2%.

The post Meta Q3 earnings: ad revenue declined 4%, but monthly users showing promise appeared first on Search Engine Land.