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If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.

The post PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more appeared first on Search Engine Land.

Here’s what you need to know about Google Autocomplete, how it generates predictions, and why it has moved away from making “suggestions.”

The post How Google Autocomplete works appeared first on Search Engine Land.

CBD advertisers in California, Colorado, and Puerto Rico can apply for certification beginning in January.

The post Google updates ad policies to allow more CBD promotions appeared first on Search Engine Land.

There is no indication on what caused the outage, how many merchants are affected, or when a resolution will be reached.

The post Merchant Center Feeds issue appeared first on Search Engine Land.

After a couple years of testing, Microsoft said it will stop using the old BingBot user agent next month.

The post Microsoft to go fully live with new Bingbot user-agent change in January 2023 appeared first on Search Engine Land.

We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.

The post How the TikTok algorithm works: Everything you need to know appeared first on Search Engine Land.

The data providers sent us data looking at the Google Search results over the last couple of weeks.

The post Ranking data during the December 2022 Google helpful content update and link spam update appeared first on Search Engine Land.

The policies are designed to ensure a safe and positive experience for all Google users.

The post Google updates Ads Policy Requirements appeared first on Search Engine Land.

Google said this feature is no longer needed these days, as providers and devices are now faster.

The post Google search retires Web Light, Google’s method to serve faster, lighter pages to people appeared first on Search Engine Land.

Here’s how to create a Facebook content plan that meshes well with your brand’s overarching content marketing strategy.

The post Facebook: A content marketing guide appeared first on Search Engine Land.