Category: PPC

Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.

The post Meta starts refunding advertisers for overspending glitch appeared first on Search Engine Land.

While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.

The post Search ad conversion rates down, cost per lead up in 2023 appeared first on Search Engine Land.

If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.

The post These 2 charts show Microsoft Bing’s search market share problem appeared first on Search Engine Land.

Amazon merchants may soon be able to create photo and video assets for advertising campaigns.

The post Amazon working on AI tools to generate videos, images for advertisers appeared first on Search Engine Land.

The partnership ads provide advertisers with a more effective and cost-efficient method to reaching audiences.

The post Instagram has rebranded content ads to partnership ads appeared first on Search Engine Land.

The program allows an elite group of creators to collect half the revenue from video ads that appear just after their TikTok posts.

The post TikTok’s new ad product gives publishers 50% stake appeared first on Search Engine Land.

New personalization controls include letting you customize what you want to see more or less of so the videos you see are more relevant to you.

The post 3 new Facebook Reels features appeared first on Search Engine Land.

Meta quietly rolled out the change without making any announcements.

The post New update to Meta Ads location targeting appeared first on Search Engine Land.

The partnership will be a multi-quarter implementation, which will begin rolling out later in 2023.

The post Pinterest and Amazon team up for multi-year ads partnership appeared first on Search Engine Land.

Turndown is also the same date for standard and 360 properties.

The post Google UA historical data will be available until July 1, 2024 appeared first on Search Engine Land.