Category: PPC

Store Sales’ upgraded capabilities could help advertisers achieve a higher omnichannel ROAS and increased offline sales.

The post Google Performance Max adds Store Sales reporting, bidding appeared first on Search Engine Land.

If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.

The post Microsoft Ads announces major policy updates that start July 1 appeared first on Search Engine Land.

Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.

The post Google sued by USA Today publisher amid falling ad revenue fears appeared first on Search Engine Land.

Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.

The post Optimizing your Google Ads account: 10 advanced strategies appeared first on Search Engine Land.

You can create improved reports thanks to Looker Studio’s latest update – but you’ll have to refresh your GA4 data sources first.

The post Major Looker Studio GA4 connector update adds 170 new fields appeared first on Search Engine Land.

Microsoft’s Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.

The post Microsoft on the future of advertising and conversational AI appeared first on Search Engine Land.

Elon Musk has confirmed plans to start paying Twitter’ verified content creators for ads served in their replies – but there are conditions.

The post Twitter will start paying verified content creators in coming weeks, says Elon Musk appeared first on Search Engine Land.

PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.

The post Google Marketing Live 2023: Reactions from the experts appeared first on Search Engine Land.

TikTok launched its Script Generator feature – a free tool that provides advertisers with script ideas in seconds.

The post TikTok launches new AI ad script generator appeared first on Search Engine Land.

Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.

The post Google, Microsoft generative AI experiments concern advertisers appeared first on Search Engine Land.