Category: PPC

The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.

The post Google sued for allegedly stealing content, data to train AI products appeared first on Search Engine Land.

The move, which has been described as “anti-competitive”, may cause headaches for marketers as it could impact brand reach.

The post Twitter blocks links to Meta rival Threads appeared first on Search Engine Land.

Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.

The post Threads FAQ: Everything marketers need to know appeared first on Search Engine Land.

The biggest threat to you job isn’t AI – it’s other marketers who have figured out how to use AI to their advantage.

The post 10 ways to revolutionize your PPC game with GPT appeared first on Search Engine Land.

Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.

The post Universal Analytics still processing data for most after sunset appeared first on Search Engine Land.

Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.

The post YouTube Search from Comments: New test adds links to keywords appeared first on Search Engine Land.

Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?

The post 8 Twitter alternatives marketers need to know about appeared first on Search Engine Land.

If you’re feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.

The post 9 GA4 training courses to help confused marketers appeared first on Search Engine Land.

If you don’t laugh, you’ll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.

The post 13 of the funniest reactions to GA4: The roast of Google Analytics 4 appeared first on Search Engine Land.

Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don’t like GA4.

The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land.